Cresta: Enterprise contact-center AI platform combining real-time agent assist, autonomous AI agents, and conversation intelligence. Sembly AI: Team-focused notetaker with action items across 48 languages Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Cresta when assisting contact-center agents in real time during customer conversations matters most, and Sembly AI when multilingual meeting transcription matters most. Try them side by side on real calls before deciding — needs vary by team.
Enterprise contact-center AI platform combining real-time agent assist, autonomous AI agents, and conversation intelligence.
Team-focused notetaker with action items across 48 languages
Cresta is an enterprise customer-experience AI platform that unifies human and AI agents across voice and digital channels. It captures conversations through integrations with major contact-center systems such as Genesys, NICE, Salesforce, Twilio, and Amazon Connect, then analyzes those interactions at scale to surface behavioral insights and deliver real-time guidance. Its Agent Assist listens to live conversations and provides agents with in-the-moment suggestions, knowledge, and next-best actions, while a Knowledge Agent proactively surfaces context-aware answers without manual prompting. Cresta's conversation intelligence analyzes 100% of interactions to identify the behaviors that drive outcomes, and its automated quality management scores conversations across the board so supervisors gain visibility without manual sampling. The platform also offers autonomous AI agents that can resolve customer conversations end to end, plus an Agent Operations Center that gives supervisors real-time visibility and intervention tools across both human and AI-led conversations. Cresta is built for large enterprise contact centers in industries such as financial services, travel and hospitality, telecommunications, insurance, and healthcare that need real-time assistance, coaching, and analytics at scale. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Sembly AI records and transcribes meetings in 40+ languages, then produces AI notes, summaries, and automatically detected tasks, with an AI chat assistant (Semblian) over single or multiple meetings. It connects to Zoom, Google Meet, Microsoft Teams, and Webex, and automates via Zapier, webhooks, MCP, and CRM tools. As of March 2026, Sembly no longer offers a permanent free plan — the only no-cost option is a time-limited Basic free trial; paid plans start at $10/user/mo (annual).
Best suited for
Cresta is a free tier with paid upgrades (freemium); Sembly AI is from $10/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Cresta | Sembly AI |
|---|---|---|
| Core capability | Real-time Agent Assist with live suggestions and knowledge | 40+ language transcription |
| Standout feature | Conversation intelligence analyzing 100% of interactions | Automated action items |
| Team usage | Automated quality management and scoring across all calls | Semblian AI chat |
| Integrations | Knowledge Agent that proactively surfaces context-aware answers | Workflow automations |
| Languages & capture | Autonomous AI agents for end-to-end conversation resolution | 40+ language transcription |
| Best-fit workflow | Integrations with Genesys, NICE, Salesforce, Twilio, and Amazon Connect | Automated action items |
Cresta
Choose Cresta if you need assisting contact-center agents in real time during customer conversations — strengths include delivers real-time guidance during live conversations, not just post-call review.
Sembly AI
Choose Sembly AI if you need team ai notes with task automation — strengths include transcription and ai notes in 40+ languages.
Cresta
Sembly AI
It depends on your workflow. Cresta is strong for assisting contact-center agents in real time during customer conversations, while Sembly AI is strong for team ai notes with task automation. Both transcribe and summarize meetings.
Cresta is a free tier with paid upgrades and Sembly AI is from $10/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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