Cresta: Enterprise contact-center AI platform combining real-time agent assist, autonomous AI agents, and conversation intelligence. Second Nature: AI role-play sales training software where reps practice live conversations with a conversational AI buyer and receive scoring and feedback. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Cresta when assisting contact-center agents in real time during customer conversations matters most, and Second Nature when certifying reps on new messaging before a product launch matters most. Run both through a week of actual calls to see which suits your workflow.
Enterprise contact-center AI platform combining real-time agent assist, autonomous AI agents, and conversation intelligence.
AI role-play sales training software where reps practice live conversations with a conversational AI buyer and receive scoring and feedback.
Cresta is an enterprise customer-experience AI platform that unifies human and AI agents across voice and digital channels. It captures conversations through integrations with major contact-center systems such as Genesys, NICE, Salesforce, Twilio, and Amazon Connect, then analyzes those interactions at scale to surface behavioral insights and deliver real-time guidance. Its Agent Assist listens to live conversations and provides agents with in-the-moment suggestions, knowledge, and next-best actions, while a Knowledge Agent proactively surfaces context-aware answers without manual prompting. Cresta's conversation intelligence analyzes 100% of interactions to identify the behaviors that drive outcomes, and its automated quality management scores conversations across the board so supervisors gain visibility without manual sampling. The platform also offers autonomous AI agents that can resolve customer conversations end to end, plus an Agent Operations Center that gives supervisors real-time visibility and intervention tools across both human and AI-led conversations. Cresta is built for large enterprise contact centers in industries such as financial services, travel and hospitality, telecommunications, insurance, and healthcare that need real-time assistance, coaching, and analytics at scale. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Second Nature is an AI role-play platform that lets customer-facing teams rehearse sales conversations by talking to a conversational AI that responds in real time, rather than reading scripts or scheduling peer practice. Reps can drill pitches, discovery questions, and objection handling as often as they like until they reach fluency and confidence, with the AI providing scoring and structured reports against the behaviors a team cares about. A core selling point is fast content creation: the platform can generate realistic role-play simulations from existing sales material in minutes, and it supports many languages and conversation styles for global organizations. It integrates with CRMs including Salesforce and HubSpot so enablement leaders can tie practice to live workflows. Typical applications include shortening new-hire ramp time, certifying reps on new messaging ahead of product launches, and giving managers analytics on where individuals and teams struggle. Second Nature focuses squarely on the practice-and-coaching side of the sales-conversation lifecycle, complementing call-recording tools rather than replacing them, and is used by enterprise and mid-market sales organizations. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Cresta is a free tier with paid upgrades (freemium); Second Nature is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Cresta | Second Nature |
|---|---|---|
| Core capability | Real-time Agent Assist with live suggestions and knowledge | Conversational AI role-play partners that respond in real time |
| Standout feature | Conversation intelligence analyzing 100% of interactions | AI scoring and structured performance reports |
| Team usage | Automated quality management and scoring across all calls | Rapid generation of role-play scenarios from existing sales content |
| Integrations | Knowledge Agent that proactively surfaces context-aware answers | Support for many languages and conversation styles |
| Languages & capture | Autonomous AI agents for end-to-end conversation resolution | Manager analytics on skill gaps across reps and teams |
| Best-fit workflow | Integrations with Genesys, NICE, Salesforce, Twilio, and Amazon Connect | CRM integrations with Salesforce and HubSpot |
Cresta
Choose Cresta if you need assisting contact-center agents in real time during customer conversations — strengths include delivers real-time guidance during live conversations, not just post-call review.
Second Nature
Choose Second Nature if you need reducing new-hire ramp time through repeated practice — strengths include realistic spoken practice rather than script-reading or scheduling peers.
Cresta
Second Nature
It depends on your workflow. Cresta is strong for assisting contact-center agents in real time during customer conversations, while Second Nature is strong for reducing new-hire ramp time through repeated practice. Both transcribe and summarize meetings.
Cresta is a free tier with paid upgrades and Second Nature is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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