Cresta: Enterprise contact-center AI platform combining real-time agent assist, autonomous AI agents, and conversation intelligence. RingSense for Sales: RingCentral's AI conversation and revenue intelligence solution that analyzes sales calls, meetings, and emails for revenue teams. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Cresta when assisting contact-center agents in real time during customer conversations matters most, and RingSense for Sales when automatically logging conversation summaries and notes to the crm matters most. Try them side by side on real calls before deciding — needs vary by team.
Enterprise contact-center AI platform combining real-time agent assist, autonomous AI agents, and conversation intelligence.
RingCentral's AI conversation and revenue intelligence solution that analyzes sales calls, meetings, and emails for revenue teams.
Cresta is an enterprise customer-experience AI platform that unifies human and AI agents across voice and digital channels. It captures conversations through integrations with major contact-center systems such as Genesys, NICE, Salesforce, Twilio, and Amazon Connect, then analyzes those interactions at scale to surface behavioral insights and deliver real-time guidance. Its Agent Assist listens to live conversations and provides agents with in-the-moment suggestions, knowledge, and next-best actions, while a Knowledge Agent proactively surfaces context-aware answers without manual prompting. Cresta's conversation intelligence analyzes 100% of interactions to identify the behaviors that drive outcomes, and its automated quality management scores conversations across the board so supervisors gain visibility without manual sampling. The platform also offers autonomous AI agents that can resolve customer conversations end to end, plus an Agent Operations Center that gives supervisors real-time visibility and intervention tools across both human and AI-led conversations. Cresta is built for large enterprise contact centers in industries such as financial services, travel and hospitality, telecommunications, insurance, and healthcare that need real-time assistance, coaching, and analytics at scale. Pricing varies by plan. Check the official website for current pricing.
Best suited for
RingSense for Sales is RingCentral's AI-powered conversation and revenue intelligence solution for sales reps, sales leaders, revenue operations, customer success, and marketing teams (now presented under RingCentral's AI Conversation Expert branding). It records and transcribes phone calls and video meetings and applies natural language processing and machine learning to generate intelligent summaries, topics, and follow-ups from each interaction. From recorded conversations it surfaces talk time, sentiment analysis, frequently asked questions, competitor and objection mentions, and common phrases, and it can score conversations against custom criteria so leaders can prioritize which calls need attention. The platform automatically pushes notes and key conversation points into CRM systems such as Salesforce, HubSpot, Microsoft Dynamics, and Zoho, keeping records updated without manual entry. For managers, RingSense provides AI-driven coaching tools, deal tracking, and high-level reporting, while reps receive call summaries, next-step highlights, and soft-skills feedback. Deeply tied to RingCentral's communications platform, it is aimed at revenue teams that want conversation insights and coaching layered onto their calling and meeting workflow. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Cresta is a free tier with paid upgrades (freemium); RingSense for Sales is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Cresta | RingSense for Sales |
|---|---|---|
| Core capability | Real-time Agent Assist with live suggestions and knowledge | Records and transcribes calls and video meetings with AI summaries |
| Standout feature | Conversation intelligence analyzing 100% of interactions | Sentiment analysis, talk-time metrics, and topic/keyword detection |
| Team usage | Automated quality management and scoring across all calls | Custom conversation scoring to prioritize follow-up |
| Integrations | Knowledge Agent that proactively surfaces context-aware answers | Automated CRM updates to Salesforce, HubSpot, Dynamics, and Zoho |
| Languages & capture | Autonomous AI agents for end-to-end conversation resolution | AI coaching tools, deal tracking, and reporting for sales leaders |
| Best-fit workflow | Integrations with Genesys, NICE, Salesforce, Twilio, and Amazon Connect | Per-rep call summaries, next steps, and soft-skills feedback |
Cresta
Choose Cresta if you need assisting contact-center agents in real time during customer conversations — strengths include delivers real-time guidance during live conversations, not just post-call review.
RingSense for Sales
Choose RingSense for Sales if you need revenue teams analyzing calls and meetings for coaching and deal insights — strengths include tightly integrated with ringcentral's calling and meeting platform.
Cresta
RingSense for Sales
It depends on your workflow. Cresta is strong for assisting contact-center agents in real time during customer conversations, while RingSense for Sales is strong for revenue teams analyzing calls and meetings for coaching and deal insights. Both transcribe and summarize meetings.
Cresta is a free tier with paid upgrades and RingSense for Sales is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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