Cresta: Enterprise contact-center AI platform combining real-time agent assist, autonomous AI agents, and conversation intelligence. Reduct: Transcription and text-based video editing platform that can capture live Zoom, Google Meet, and Teams calls and make hours of recordings searchable by text. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Cresta when assisting contact-center agents in real time during customer conversations matters most, and Reduct when reviewing and pulling quotes from qualitative research and ux interview recordings matters most. Run both through a week of actual calls to see which suits your workflow.
Enterprise contact-center AI platform combining real-time agent assist, autonomous AI agents, and conversation intelligence.
Transcription and text-based video editing platform that can capture live Zoom, Google Meet, and Teams calls and make hours of recordings searchable by text.
Cresta is an enterprise customer-experience AI platform that unifies human and AI agents across voice and digital channels. It captures conversations through integrations with major contact-center systems such as Genesys, NICE, Salesforce, Twilio, and Amazon Connect, then analyzes those interactions at scale to surface behavioral insights and deliver real-time guidance. Its Agent Assist listens to live conversations and provides agents with in-the-moment suggestions, knowledge, and next-best actions, while a Knowledge Agent proactively surfaces context-aware answers without manual prompting. Cresta's conversation intelligence analyzes 100% of interactions to identify the behaviors that drive outcomes, and its automated quality management scores conversations across the board so supervisors gain visibility without manual sampling. The platform also offers autonomous AI agents that can resolve customer conversations end to end, plus an Agent Operations Center that gives supervisors real-time visibility and intervention tools across both human and AI-led conversations. Cresta is built for large enterprise contact centers in industries such as financial services, travel and hospitality, telecommunications, insurance, and healthcare that need real-time assistance, coaching, and analytics at scale. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Reduct is a transcription and collaborative video platform built around the idea of working with audio and video as searchable text. It transcribes large volumes of recordings and lets teams find, annotate, highlight, redact, edit, and share specific moments by interacting with the transcript rather than scrubbing through a timeline, an approach the company describes as a kind of find-in-page search for video. Reduct's Live Capture feature can join Zoom, Google Meet, and Microsoft Teams calls when a meeting link is provided, recording and transcribing the conversation so that meetings, interviews, and research sessions become text that the whole team can search and reference. The platform includes a text-based video editor, translation, and redaction tools for sensitive content. Reduct is used by qualitative and UX researchers, legal and public-defense teams, film and production groups, marketers, and educators who need to review long recordings, pull out quotes and clips, and collaborate on the contents of interviews and meetings. It is positioned for teams handling substantial amounts of recorded conversation rather than individual quick transcripts. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Cresta is a free tier with paid upgrades (freemium); Reduct is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Cresta | Reduct |
|---|---|---|
| Core capability | Real-time Agent Assist with live suggestions and knowledge | Transcription of large volumes of audio and video into searchable text |
| Standout feature | Conversation intelligence analyzing 100% of interactions | Live Capture that joins and records Zoom, Google Meet, and Microsoft Teams calls |
| Team usage | Automated quality management and scoring across all calls | Text-based video editing by selecting and cutting transcript text |
| Integrations | Knowledge Agent that proactively surfaces context-aware answers | Annotation, highlighting, and clip-sharing tools for collaboration |
| Languages & capture | Autonomous AI agents for end-to-end conversation resolution | Redaction tools for removing sensitive content from recordings |
| Best-fit workflow | Integrations with Genesys, NICE, Salesforce, Twilio, and Amazon Connect | Translation of transcripts |
Cresta
Choose Cresta if you need assisting contact-center agents in real time during customer conversations — strengths include delivers real-time guidance during live conversations, not just post-call review.
Reduct
Choose Reduct if you need capturing and transcribing live zoom, meet, or teams meetings and interviews — strengths include makes long recordings navigable by searching and editing transcript text.
Cresta
Reduct
It depends on your workflow. Cresta is strong for assisting contact-center agents in real time during customer conversations, while Reduct is strong for capturing and transcribing live zoom, meet, or teams meetings and interviews. Both transcribe and summarize meetings.
Cresta is a free tier with paid upgrades and Reduct is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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