Cresta: Enterprise contact-center AI platform combining real-time agent assist, autonomous AI agents, and conversation intelligence. Pifini: AI-native sales enablement platform with a live call copilot and AI call scoring that evaluates sales conversations and routes reps into targeted coaching. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Cresta when assisting contact-center agents in real time during customer conversations matters most, and Pifini when providing real-time in-call guidance and objection handling to sellers matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Enterprise contact-center AI platform combining real-time agent assist, autonomous AI agents, and conversation intelligence.
AI-native sales enablement platform with a live call copilot and AI call scoring that evaluates sales conversations and routes reps into targeted coaching.
Cresta is an enterprise customer-experience AI platform that unifies human and AI agents across voice and digital channels. It captures conversations through integrations with major contact-center systems such as Genesys, NICE, Salesforce, Twilio, and Amazon Connect, then analyzes those interactions at scale to surface behavioral insights and deliver real-time guidance. Its Agent Assist listens to live conversations and provides agents with in-the-moment suggestions, knowledge, and next-best actions, while a Knowledge Agent proactively surfaces context-aware answers without manual prompting. Cresta's conversation intelligence analyzes 100% of interactions to identify the behaviors that drive outcomes, and its automated quality management scores conversations across the board so supervisors gain visibility without manual sampling. The platform also offers autonomous AI agents that can resolve customer conversations end to end, plus an Agent Operations Center that gives supervisors real-time visibility and intervention tools across both human and AI-led conversations. Cresta is built for large enterprise contact centers in industries such as financial services, travel and hospitality, telecommunications, insurance, and healthcare that need real-time assistance, coaching, and analytics at scale. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Pifini is an AI-native sales enablement platform that combines real-time call assistance with AI-driven call scoring, with a particular focus on partner and channel sales ecosystems as well as direct sales teams. Its Live Sales Call Copilot (described as a 'wingman') listens during active conversations and provides real-time guidance, objection-handling prompts, and contextual content recommendations to help reps move deals forward. After calls, Pifini's AI call scoring evaluates every eligible conversation against defined success criteria, identifying strengths, weaknesses, missed moments, talk patterns, tone, objection handling, and messaging accuracy, then surfaces coaching opportunities. A defining workflow is the link between analysis and training: when the scoring engine detects recurring skill gaps, it can automatically route reps or partners into targeted modules inside the platform's enterprise learning management system, letting leaders assign content, track completion, and measure whether coaching changes future call performance. Beyond call intelligence, Pifini bundles digital sales rooms, AI-powered sales role-play for practice, a partner enablement hub, and integrations with common sales and CRM tools. It is aimed at organizations that sell through resellers, distributors, and alliances, where coaching call activity at scale is difficult because much of the selling happens outside the company, as well as internal sales teams seeking consistent call scoring and enablement in one platform. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Cresta is a free tier with paid upgrades (freemium); Pifini is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Cresta | Pifini |
|---|---|---|
| Core capability | Real-time Agent Assist with live suggestions and knowledge | Live Sales Call Copilot providing real-time guidance and objection-handling prompts |
| Standout feature | Conversation intelligence analyzing 100% of interactions | AI call scoring that evaluates conversations against defined success criteria |
| Team usage | Automated quality management and scoring across all calls | Automated routing of reps into targeted training based on detected skill gaps |
| Integrations | Knowledge Agent that proactively surfaces context-aware answers | Integrated enterprise learning management system for enablement |
| Languages & capture | Autonomous AI agents for end-to-end conversation resolution | AI-powered sales role-play for practicing scripts and objections |
| Best-fit workflow | Integrations with Genesys, NICE, Salesforce, Twilio, and Amazon Connect | Digital sales rooms for buyer engagement |
Cresta
Choose Cresta if you need assisting contact-center agents in real time during customer conversations — strengths include delivers real-time guidance during live conversations, not just post-call review.
Pifini
Choose Pifini if you need coaching reps and channel partners at scale with automated call scoring — strengths include connects call analysis directly to targeted coaching and training workflows.
Cresta
Pifini
It depends on your workflow. Cresta is strong for assisting contact-center agents in real time during customer conversations, while Pifini is strong for coaching reps and channel partners at scale with automated call scoring. Both transcribe and summarize meetings.
Cresta is a free tier with paid upgrades and Pifini is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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