Cresta: Enterprise contact-center AI platform combining real-time agent assist, autonomous AI agents, and conversation intelligence. Much Better AI: Generative-AI sales training platform where reps practice realistic conversations with virtual clients and get instant coaching. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Cresta when assisting contact-center agents in real time during customer conversations matters most, and Much Better AI when rolling out new messaging and certifying reps before live customer calls matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Enterprise contact-center AI platform combining real-time agent assist, autonomous AI agents, and conversation intelligence.
Generative-AI sales training platform where reps practice realistic conversations with virtual clients and get instant coaching.
Cresta is an enterprise customer-experience AI platform that unifies human and AI agents across voice and digital channels. It captures conversations through integrations with major contact-center systems such as Genesys, NICE, Salesforce, Twilio, and Amazon Connect, then analyzes those interactions at scale to surface behavioral insights and deliver real-time guidance. Its Agent Assist listens to live conversations and provides agents with in-the-moment suggestions, knowledge, and next-best actions, while a Knowledge Agent proactively surfaces context-aware answers without manual prompting. Cresta's conversation intelligence analyzes 100% of interactions to identify the behaviors that drive outcomes, and its automated quality management scores conversations across the board so supervisors gain visibility without manual sampling. The platform also offers autonomous AI agents that can resolve customer conversations end to end, plus an Agent Operations Center that gives supervisors real-time visibility and intervention tools across both human and AI-led conversations. Cresta is built for large enterprise contact centers in industries such as financial services, travel and hospitality, telecommunications, insurance, and healthcare that need real-time assistance, coaching, and analytics at scale. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Much Better AI is a generative-AI sales training platform that helps revenue teams build selling skills through realistic, simulated practice and automated coaching. Sales reps practice authentic conversations with AI-powered virtual clients across scenarios such as cold calls, discovery calls, objection handling, demo booking, and product demos, with sessions tailored to specific industries, use cases, and goals. The platform provides instant coaching feedback during and after practice, plus skills-mapping dashboards that diagnose team strengths and improvement areas and manager dashboards for tracking progress. Because practice is unlimited and on demand, reps can rehearse the specific call types their role requires without scheduling conflicts or relying on a manager to play the buyer, which the company positions as a way to shorten ramp time for new hires. Much Better AI also supports customized onboarding flows, certification gates before reps engage real customers, and multilingual scenarios. The company has raised funding from investors including Educapital, Antler, and Astorya, employs a team in the dozens, and lists customers across insurance, finance, healthcare, telecom, and retail, including large enterprises. It is an active product operating in 2026. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Cresta is a free tier with paid upgrades (freemium); Much Better AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Cresta | Much Better AI |
|---|---|---|
| Core capability | Real-time Agent Assist with live suggestions and knowledge | AI roleplay simulations with realistic virtual clients |
| Standout feature | Conversation intelligence analyzing 100% of interactions | Instant coaching feedback during and after practice |
| Team usage | Automated quality management and scoring across all calls | Skills-mapping dashboards diagnosing team strengths and gaps |
| Integrations | Knowledge Agent that proactively surfaces context-aware answers | Manager dashboards for progress tracking |
| Languages & capture | Autonomous AI agents for end-to-end conversation resolution | Customized onboarding and certification gates |
| Best-fit workflow | Integrations with Genesys, NICE, Salesforce, Twilio, and Amazon Connect | Multilingual practice scenarios |
Cresta
Choose Cresta if you need assisting contact-center agents in real time during customer conversations — strengths include delivers real-time guidance during live conversations, not just post-call review.
Much Better AI
Choose Much Better AI if you need ramping new sales hires faster with repeatable practice scenarios — strengths include unlimited on-demand practice without needing a manager to roleplay.
Cresta
Much Better AI
It depends on your workflow. Cresta is strong for assisting contact-center agents in real time during customer conversations, while Much Better AI is strong for ramping new sales hires faster with repeatable practice scenarios. Both transcribe and summarize meetings.
Cresta is a free tier with paid upgrades and Much Better AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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