Cresta: Enterprise contact-center AI platform combining real-time agent assist, autonomous AI agents, and conversation intelligence. GMR Transcription: GMR Transcription is a US-based human transcription company that converts audio and video recordings, including meetings and conference calls, into accurate written transcripts. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Cresta when assisting contact-center agents in real time during customer conversations matters most, and GMR Transcription when transcribing recorded interviews, focus groups, and legal or academic sessions matters most. Run both through a week of actual calls to see which suits your workflow.
Enterprise contact-center AI platform combining real-time agent assist, autonomous AI agents, and conversation intelligence.
GMR Transcription is a US-based human transcription company that converts audio and video recordings, including meetings and conference calls, into accurate written transcripts.
Cresta is an enterprise customer-experience AI platform that unifies human and AI agents across voice and digital channels. It captures conversations through integrations with major contact-center systems such as Genesys, NICE, Salesforce, Twilio, and Amazon Connect, then analyzes those interactions at scale to surface behavioral insights and deliver real-time guidance. Its Agent Assist listens to live conversations and provides agents with in-the-moment suggestions, knowledge, and next-best actions, while a Knowledge Agent proactively surfaces context-aware answers without manual prompting. Cresta's conversation intelligence analyzes 100% of interactions to identify the behaviors that drive outcomes, and its automated quality management scores conversations across the board so supervisors gain visibility without manual sampling. The platform also offers autonomous AI agents that can resolve customer conversations end to end, plus an Agent Operations Center that gives supervisors real-time visibility and intervention tools across both human and AI-led conversations. Cresta is built for large enterprise contact centers in industries such as financial services, travel and hospitality, telecommunications, insurance, and healthcare that need real-time assistance, coaching, and analytics at scale. Pricing varies by plan. Check the official website for current pricing.
Best suited for
GMR Transcription, founded in 2004 and based in Tustin, California, is a human-powered transcription and translation provider serving business, legal, academic, medical, and media clients. Rather than automated speech recognition, it relies on trained US- and Canada-based transcriptionists who manually transcribe recordings and apply a second proofreading pass. For meetings, it offers dedicated conference call and business transcription: clients record their calls or meetings, upload audio or video files through a secure client portal, and receive formatted transcripts back by email. Service options include custom formatting, speaker identification, timestamps and time codes, verbatim transcription, and certification or notarization. Turnaround is configurable, from multi-week economy delivery to same-day and next-day rush service, with pricing charged per audio minute. The company also provides translation in many languages and proofreading. It is aimed at organizations and professionals who need high-accuracy, confidential, human-verified records of interviews, focus groups, conference calls, and meetings rather than instant AI notes.
Best suited for
Cresta is a free tier with paid upgrades (freemium); GMR Transcription is a free tier with paid upgrades (paid). Always confirm current pricing on each vendor's site before buying.
| Feature | Cresta | GMR Transcription |
|---|---|---|
| Core capability | Real-time Agent Assist with live suggestions and knowledge | Human transcription of meeting, conference call, and interview recordings |
| Standout feature | Conversation intelligence analyzing 100% of interactions | Conference call and business transcription with secure file upload via client portal |
| Team usage | Automated quality management and scoring across all calls | Speaker identification, timestamps, and verbatim or clean-read formatting options |
| Integrations | Knowledge Agent that proactively surfaces context-aware answers | Configurable turnaround including same-day and next-day rush delivery |
| Languages & capture | Autonomous AI agents for end-to-end conversation resolution | Translation services across many languages plus proofreading |
| Best-fit workflow | Integrations with Genesys, NICE, Salesforce, Twilio, and Amazon Connect | Optional certification or notarization of transcripts |
Cresta
Choose Cresta if you need assisting contact-center agents in real time during customer conversations — strengths include delivers real-time guidance during live conversations, not just post-call review.
GMR Transcription
Choose GMR Transcription if you need producing accurate, confidential records of conference calls and business meetings — strengths include manual transcription with a second proofreading pass for high accuracy on clear audio.
Cresta
GMR Transcription
It depends on your workflow. Cresta is strong for assisting contact-center agents in real time during customer conversations, while GMR Transcription is strong for producing accurate, confidential records of conference calls and business meetings. Both transcribe and summarize meetings.
Cresta is a free tier with paid upgrades and GMR Transcription is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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