Dovetail: Customer insights platform that centralizes interviews and feedback, with AI transcription, analysis, search, and a research repository. Supernormal: Supernormal is an AI meeting notetaker. A Mac/Windows desktop app captures Google Meet, Zoom, Teams and in-person conversations, then generates transcripts, summaries and action items. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Dovetail when transcribing and analyzing user research interviews matters most, and Supernormal when turning meeting discussions into action items, follow-ups and shareable recaps matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Customer insights platform that centralizes interviews and feedback, with AI transcription, analysis, search, and a research repository.
Supernormal is an AI meeting notetaker. A Mac/Windows desktop app captures Google Meet, Zoom, Teams and in-person conversations, then generates transcripts, summaries and action items.
Dovetail is a customer insights and research platform that centralizes qualitative data from user interviews, sales calls, support tickets, and research studies into a single repository powered by AI. Teams can upload or import interview recordings and let Dovetail handle AI transcription, then analyze the material to turn raw feedback into structured intelligence. Its AI capabilities include automatic analysis, AI chat and search across customer data, AI dashboards that visualize trends alongside business metrics, and AI docs for creating shareable outputs. The research repository organizes studies, transcripts, tags, and highlights so insights remain searchable and reusable across projects, and highlight reels let teams clip and share video evidence of key moments. Dovetail supports transcription in multiple languages and includes redaction of sensitive information for privacy. It connects to other tools through integrations and an API so customer signals can flow across a team's stack. Used by product, design, research, and customer experience teams, Dovetail aims to replace assumption-based decisions with evidence drawn directly from customer conversations and feedback. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Supernormal is an AI meeting assistant that captures and writes up your conversations automatically. Instead of bots or a browser extension, it runs as a Mac or Windows desktop app that detects meetings on platforms like Google Meet, Zoom, Microsoft Teams and Slack Huddles, and can also record in-person discussions through your device's microphone. After each meeting it produces a transcript with speaker labels, an AI summary and action items, all searchable and organized into projects. Supernormal has expanded into agentic work: you can prompt it to draft documents, slide decks, spreadsheets and images that reference your meetings, then export to Google Drive or Microsoft Office. It connects to Google and Outlook Calendar, Gmail and Google Drive, and offers a Model Context Protocol server that pipes your notes into Claude, ChatGPT and Cursor. Its desktop app supports seven languages.
Best suited for
Dovetail is a free tier with paid upgrades (freemium); Supernormal is from $0/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Dovetail | Supernormal |
|---|---|---|
| Core capability | AI transcription of interview and meeting recordings | Automatic meeting capture on Google Meet, Zoom, Microsoft Teams and Slack Huddles, plus in-person microphone audio |
| Standout feature | Automatic analysis that turns raw feedback into structured insights | AI-generated transcripts with speaker labels, summaries and action items, searchable with filters and projects |
| Team usage | AI chat and search across all customer data | AI agents that create documents, slide decks, spreadsheets and images referencing your meetings |
| Integrations | Research repository for transcripts, tags, and highlights | Integrations with Google and Outlook Calendar, Gmail and Google Drive, with export to Google Drive and Microsoft Office |
| Languages & capture | Highlight reels and video clips of key moments | Supernormal MCP server connecting meetings and notes to Claude, ChatGPT, Cursor and other MCP-compatible AI tools |
| Best-fit workflow | AI dashboards, AI docs, and sensitive-information redaction | Automatic meeting capture on Google Meet, Zoom, Microsoft Teams and Slack Huddles, plus in-person microphone audio |
Dovetail
Choose Dovetail if you need transcribing and analyzing user research interviews — strengths include centralizes interviews and feedback from many sources in one repository.
Supernormal
Choose Supernormal if you need automatically capturing and summarizing recurring team and client video calls — strengths include desktop app captures meetings automatically across google meet, zoom and microsoft teams, plus in-person conversations via microphone.
Dovetail
Supernormal
It depends on your workflow. Dovetail is strong for transcribing and analyzing user research interviews, while Supernormal is strong for automatically capturing and summarizing recurring team and client video calls. Both transcribe and summarize meetings.
Dovetail is a free tier with paid upgrades and Supernormal is from $0/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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