Dovetail: Customer insights platform that centralizes interviews and feedback, with AI transcription, analysis, search, and a research repository. Sally: German AI meeting assistant that joins calls to record, transcribe, and summarize meetings while extracting tasks and decisions. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Dovetail when transcribing and analyzing user research interviews matters most, and Sally when sales and customer teams syncing meeting outcomes to crm systems matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Customer insights platform that centralizes interviews and feedback, with AI transcription, analysis, search, and a research repository.
German AI meeting assistant that joins calls to record, transcribe, and summarize meetings while extracting tasks and decisions.
Dovetail is a customer insights and research platform that centralizes qualitative data from user interviews, sales calls, support tickets, and research studies into a single repository powered by AI. Teams can upload or import interview recordings and let Dovetail handle AI transcription, then analyze the material to turn raw feedback into structured intelligence. Its AI capabilities include automatic analysis, AI chat and search across customer data, AI dashboards that visualize trends alongside business metrics, and AI docs for creating shareable outputs. The research repository organizes studies, transcripts, tags, and highlights so insights remain searchable and reusable across projects, and highlight reels let teams clip and share video evidence of key moments. Dovetail supports transcription in multiple languages and includes redaction of sensitive information for privacy. It connects to other tools through integrations and an API so customer signals can flow across a team's stack. Used by product, design, research, and customer experience teams, Dovetail aims to replace assumption-based decisions with evidence drawn directly from customer conversations and feedback. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Sally is an AI meeting assistant built by Aliru GmbH in Mannheim, Germany, aimed at German-speaking and international teams that want automatic meeting documentation. Users add Sally as a participant by inviting its email address to a calendar event, after which it joins meetings on Microsoft Teams, Zoom, Google Meet, or Webex to capture audio and produce a transcript. The platform supports a large number of languages, recognizes German dialects and linguistic nuances, and can also transcribe uploaded audio files for in-person meetings. After a meeting, Sally generates a structured summary and automatically identifies action items and decisions, which can be assigned and tracked. It additionally surfaces meeting analytics such as speaker talk time. Sally connects to a wide range of business tools, including CRM and collaboration software such as HubSpot, Salesforce, Slack, and Asana, so that notes and tasks flow into existing workflows. The company emphasizes European data-protection standards, GDPR compliance, and SOC 2 alignment. It is aimed at teams that need accurate German-language records and integrated follow-up management. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Dovetail is a free tier with paid upgrades (freemium); Sally is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Dovetail | Sally |
|---|---|---|
| Core capability | AI transcription of interview and meeting recordings | Joins Teams, Zoom, Google Meet, and Webex meetings to record and transcribe |
| Standout feature | Automatic analysis that turns raw feedback into structured insights | Strong German-language transcription including dialect handling, plus many other languages |
| Team usage | AI chat and search across all customer data | Automatic summaries with action item and decision extraction and assignment |
| Integrations | Research repository for transcripts, tags, and highlights | Meeting analytics such as speaker talk time |
| Languages & capture | Highlight reels and video clips of key moments | Integrations with CRM and collaboration tools (HubSpot, Salesforce, Slack, Asana) |
| Best-fit workflow | AI dashboards, AI docs, and sensitive-information redaction | Offline/uploaded audio file transcription for in-person meetings |
Dovetail
Choose Dovetail if you need transcribing and analyzing user research interviews — strengths include centralizes interviews and feedback from many sources in one repository.
Sally
Choose Sally if you need german-speaking teams needing accurate meeting minutes and action items — strengths include optimized for german language and dialects, useful for german-speaking organizations.
Dovetail
Sally
It depends on your workflow. Dovetail is strong for transcribing and analyzing user research interviews, while Sally is strong for german-speaking teams needing accurate meeting minutes and action items. Both transcribe and summarize meetings.
Dovetail is a free tier with paid upgrades and Sally is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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