Dovetail: Customer insights platform that centralizes interviews and feedback, with AI transcription, analysis, search, and a research repository. Rafiki: AI sales intelligence platform that records, transcribes, and analyzes sales conversations to surface deal and coaching insights. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Dovetail when transcribing and analyzing user research interviews matters most, and Rafiki when scoring and coaching reps against a defined sales methodology matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Customer insights platform that centralizes interviews and feedback, with AI transcription, analysis, search, and a research repository.
AI sales intelligence platform that records, transcribes, and analyzes sales conversations to surface deal and coaching insights.
Dovetail is a customer insights and research platform that centralizes qualitative data from user interviews, sales calls, support tickets, and research studies into a single repository powered by AI. Teams can upload or import interview recordings and let Dovetail handle AI transcription, then analyze the material to turn raw feedback into structured intelligence. Its AI capabilities include automatic analysis, AI chat and search across customer data, AI dashboards that visualize trends alongside business metrics, and AI docs for creating shareable outputs. The research repository organizes studies, transcripts, tags, and highlights so insights remain searchable and reusable across projects, and highlight reels let teams clip and share video evidence of key moments. Dovetail supports transcription in multiple languages and includes redaction of sensitive information for privacy. It connects to other tools through integrations and an API so customer signals can flow across a team's stack. Used by product, design, research, and customer experience teams, Dovetail aims to replace assumption-based decisions with evidence drawn directly from customer conversations and feedback. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Rafiki is an AI-powered conversation and revenue intelligence platform built for SME and mid-market revenue teams. It captures sales conversations by joining calls across Zoom, Google Meet, and Microsoft Teams, and also handles phone calls, then automatically transcribes and analyzes the audio. From each recorded conversation, Rafiki generates meeting summaries, follow-up email drafts, and call scores aligned to popular sales methodologies such as MEDDIC and BANT. Beyond individual call notes, the platform rolls conversation signals up into deal- and pipeline-level views so managers can spot risks and coaching opportunities across the team. It integrates with CRMs including Salesforce, HubSpot, Zoho, and Pipedrive to sync notes and extracted fields, reducing manual data entry for reps. Rafiki also offers AI role play for rep training and a natural-language query tool ("Ask Rafiki") for interrogating call data. It is aimed at sales leaders, account executives, SDRs, customer success managers, and frontline managers who want conversation intelligence and coaching at a lower price point than large enterprise suites. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Dovetail is a free tier with paid upgrades (freemium); Rafiki is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Dovetail | Rafiki |
|---|---|---|
| Core capability | AI transcription of interview and meeting recordings | Records and transcribes calls across Zoom, Google Meet, Teams, and phone |
| Standout feature | Automatic analysis that turns raw feedback into structured insights | AI-generated meeting summaries and follow-up email drafts |
| Team usage | AI chat and search across all customer data | Call scoring against MEDDIC and BANT frameworks |
| Integrations | Research repository for transcripts, tags, and highlights | Deal and pipeline-level conversation analysis |
| Languages & capture | Highlight reels and video clips of key moments | CRM integrations with Salesforce, HubSpot, Zoho, and Pipedrive |
| Best-fit workflow | AI dashboards, AI docs, and sensitive-information redaction | AI role play for rep training and a natural-language 'Ask Rafiki' query tool |
Dovetail
Choose Dovetail if you need transcribing and analyzing user research interviews — strengths include centralizes interviews and feedback from many sources in one repository.
Rafiki
Choose Rafiki if you need automatically capturing notes and action items from sales calls — strengths include combines note-taking, coaching, and revenue intelligence in one platform.
Dovetail
Rafiki
It depends on your workflow. Dovetail is strong for transcribing and analyzing user research interviews, while Rafiki is strong for automatically capturing notes and action items from sales calls. Both transcribe and summarize meetings.
Dovetail is a free tier with paid upgrades and Rafiki is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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