Dovetail: Customer insights platform that centralizes interviews and feedback, with AI transcription, analysis, search, and a research repository. People.ai: Enterprise revenue intelligence platform that automatically captures sales activity from emails, calls, and meetings and maps it to deals and accounts. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Dovetail when transcribing and analyzing user research interviews matters most, and People.ai when giving revenue leaders visibility into buyer and seller engagement matters most. Try them side by side on real calls before deciding — needs vary by team.
Customer insights platform that centralizes interviews and feedback, with AI transcription, analysis, search, and a research repository.
Enterprise revenue intelligence platform that automatically captures sales activity from emails, calls, and meetings and maps it to deals and accounts.
Dovetail is a customer insights and research platform that centralizes qualitative data from user interviews, sales calls, support tickets, and research studies into a single repository powered by AI. Teams can upload or import interview recordings and let Dovetail handle AI transcription, then analyze the material to turn raw feedback into structured intelligence. Its AI capabilities include automatic analysis, AI chat and search across customer data, AI dashboards that visualize trends alongside business metrics, and AI docs for creating shareable outputs. The research repository organizes studies, transcripts, tags, and highlights so insights remain searchable and reusable across projects, and highlight reels let teams clip and share video evidence of key moments. Dovetail supports transcription in multiple languages and includes redaction of sensitive information for privacy. It connects to other tools through integrations and an API so customer signals can flow across a team's stack. Used by product, design, research, and customer experience teams, Dovetail aims to replace assumption-based decisions with evidence drawn directly from customer conversations and feedback. Pricing varies by plan. Check the official website for current pricing.
Best suited for
People.ai is an enterprise revenue intelligence and RevOps platform built for B2B sales organizations with complex, multi-stakeholder deal cycles. Its core function is automated activity capture: the platform ingests go-to-market signals across emails, calendar events, calls, and meetings, then matches that activity to the right opportunities, accounts, and contacts inside CRM systems such as Salesforce. This removes much of the manual data entry sales reps would otherwise perform and gives revenue leaders a more complete view of buyer and seller engagement. On top of the captured data, People.ai layers analytics for deal scoring, account and relationship mapping, engagement scoring, and methodology operationalization (for example MEDDIC), plus a generative assistant for surfacing answers about deals and accounts. PeopleGlass, a spreadsheet-style interface, lets teams update CRM records in bulk. The platform is primarily aimed at mid-market and enterprise revenue, sales operations, and marketing teams that need reliable activity data feeding their forecasting and pipeline reviews rather than individual users seeking a lightweight notetaker. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Dovetail is a free tier with paid upgrades (freemium); People.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Dovetail | People.ai |
|---|---|---|
| Core capability | AI transcription of interview and meeting recordings | Automated activity capture across email, calendar, calls, and meetings |
| Standout feature | Automatic analysis that turns raw feedback into structured insights | CRM data syncing and enrichment (Salesforce and other CRMs) |
| Team usage | AI chat and search across all customer data | Account and relationship mapping for complex deals |
| Integrations | Research repository for transcripts, tags, and highlights | Deal and opportunity health scoring |
| Languages & capture | Highlight reels and video clips of key moments | Generative AI assistant for querying deal and account data |
| Best-fit workflow | AI dashboards, AI docs, and sensitive-information redaction | PeopleGlass spreadsheet-style CRM editing interface |
Dovetail
Choose Dovetail if you need transcribing and analyzing user research interviews — strengths include centralizes interviews and feedback from many sources in one repository.
People.ai
Choose People.ai if you need automating crm activity logging for enterprise sales teams — strengths include reduces manual crm data entry by capturing activity automatically.
Dovetail
People.ai
It depends on your workflow. Dovetail is strong for transcribing and analyzing user research interviews, while People.ai is strong for automating crm activity logging for enterprise sales teams. Both transcribe and summarize meetings.
Dovetail is a free tier with paid upgrades and People.ai is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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