Dovetail: Customer insights platform that centralizes interviews and feedback, with AI transcription, analysis, search, and a research repository. Kapwing: Collaborative browser-based video editor with auto subtitle generation and video-to-text transcription. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Dovetail when transcribing and analyzing user research interviews matters most, and Kapwing when collaboratively editing captions across a team matters most. Run both through a week of actual calls to see which suits your workflow.
Customer insights platform that centralizes interviews and feedback, with AI transcription, analysis, search, and a research repository.
Collaborative browser-based video editor with auto subtitle generation and video-to-text transcription.
Dovetail is a customer insights and research platform that centralizes qualitative data from user interviews, sales calls, support tickets, and research studies into a single repository powered by AI. Teams can upload or import interview recordings and let Dovetail handle AI transcription, then analyze the material to turn raw feedback into structured intelligence. Its AI capabilities include automatic analysis, AI chat and search across customer data, AI dashboards that visualize trends alongside business metrics, and AI docs for creating shareable outputs. The research repository organizes studies, transcripts, tags, and highlights so insights remain searchable and reusable across projects, and highlight reels let teams clip and share video evidence of key moments. Dovetail supports transcription in multiple languages and includes redaction of sensitive information for privacy. It connects to other tools through integrations and an API so customer signals can flow across a team's stack. Used by product, design, research, and customer experience teams, Dovetail aims to replace assumption-based decisions with evidence drawn directly from customer conversations and feedback. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Kapwing is a collaborative, browser-based video creation and editing platform that includes automatic subtitle generation and transcription among its core tools. Users can upload audio or video, or create content within the editor, and Kapwing's auto subtitle generator transcribes the spoken audio into time-synced captions that can be edited, restyled, and exported. The platform also offers a dedicated function to turn videos into text automatically, producing a transcript from the recording. Captions can be translated into many languages, supporting creators who publish across regions. Kapwing positions itself as a workspace for teams, with collaboration features that let multiple people work on the same project, alongside a broad set of editing tools such as trimming, resizing for different platforms, and adding text and graphics. It is aimed at social media teams, marketers, educators, and creators who need quick, editable captions and transcripts integrated directly into a video editing and collaboration workflow rather than a separate transcription service. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Dovetail is a free tier with paid upgrades (freemium); Kapwing is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Dovetail | Kapwing |
|---|---|---|
| Core capability | AI transcription of interview and meeting recordings | Automatic subtitle and caption generation |
| Standout feature | Automatic analysis that turns raw feedback into structured insights | Video-to-text transcription |
| Team usage | AI chat and search across all customer data | Subtitle translation across many languages |
| Integrations | Research repository for transcripts, tags, and highlights | Browser-based collaborative editing workspace |
| Languages & capture | Highlight reels and video clips of key moments | Editing tools for trimming, resizing, and styling captions |
| Best-fit workflow | AI dashboards, AI docs, and sensitive-information redaction | Automatic subtitle and caption generation |
Dovetail
Choose Dovetail if you need transcribing and analyzing user research interviews — strengths include centralizes interviews and feedback from many sources in one repository.
Kapwing
Choose Kapwing if you need adding auto-generated subtitles to social and marketing videos — strengths include collaboration features let teams work on the same project.
Dovetail
Kapwing
It depends on your workflow. Dovetail is strong for transcribing and analyzing user research interviews, while Kapwing is strong for adding auto-generated subtitles to social and marketing videos. Both transcribe and summarize meetings.
Dovetail is a free tier with paid upgrades and Kapwing is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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