Dovetail: Customer insights platform that centralizes interviews and feedback, with AI transcription, analysis, search, and a research repository. Granola: Granola is an AI notepad for meetings that captures your computer's audio without joining a bot, then transcribes and generates structured notes with action items. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Dovetail when transcribing and analyzing user research interviews matters most, and Granola when keeping a searchable record of recurring team meetings matters most. Try them side by side on real calls before deciding — needs vary by team.
Customer insights platform that centralizes interviews and feedback, with AI transcription, analysis, search, and a research repository.
Granola is an AI notepad for meetings that captures your computer's audio without joining a bot, then transcribes and generates structured notes with action items.
Dovetail is a customer insights and research platform that centralizes qualitative data from user interviews, sales calls, support tickets, and research studies into a single repository powered by AI. Teams can upload or import interview recordings and let Dovetail handle AI transcription, then analyze the material to turn raw feedback into structured intelligence. Its AI capabilities include automatic analysis, AI chat and search across customer data, AI dashboards that visualize trends alongside business metrics, and AI docs for creating shareable outputs. The research repository organizes studies, transcripts, tags, and highlights so insights remain searchable and reusable across projects, and highlight reels let teams clip and share video evidence of key moments. Dovetail supports transcription in multiple languages and includes redaction of sensitive information for privacy. It connects to other tools through integrations and an API so customer signals can flow across a team's stack. Used by product, design, research, and customer experience teams, Dovetail aims to replace assumption-based decisions with evidence drawn directly from customer conversations and feedback. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Granola is a desktop AI notepad for people in frequent meetings. Instead of sending a bot into the call, it captures your computer's audio directly, transcribes the conversation, and combines it with your own typed notes to produce structured summaries, action items, and follow-ups. It syncs with your calendar to detect meetings and works with Zoom, Google Meet, Microsoft Teams, other video tools, and in-person meetings via the iPhone app. A built-in AI chat answers questions across your meeting notes (for example, what you committed to during the week). Granola runs on macOS and Windows. The free Basic plan offers unlimited note-taking, custom templates, shared folders, multi-language support, and AI chat, but limits viewing notes older than 30 days. Paid tiers add unlimited history, advanced AI models, an MCP connector, API access, and integrations with Notion, Slack, HubSpot, Attio, Affinity, and Zapier.
Best suited for
Dovetail is a free tier with paid upgrades (freemium); Granola is from $0/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Dovetail | Granola |
|---|---|---|
| Core capability | AI transcription of interview and meeting recordings | AI meeting notes |
| Standout feature | Automatic analysis that turns raw feedback into structured insights | On-device audio capture (no bot) |
| Team usage | AI chat and search across all customer data | AI chat across meetings |
| Integrations | Research repository for transcripts, tags, and highlights | Custom note templates |
| Languages & capture | Highlight reels and video clips of key moments | Calendar sync |
| Best-fit workflow | AI dashboards, AI docs, and sensitive-information redaction | AI meeting notes |
Dovetail
Choose Dovetail if you need transcribing and analyzing user research interviews — strengths include centralizes interviews and feedback from many sources in one repository.
Granola
Choose Granola if you need automatically generating notes and action items from sales or client calls — strengths include captures computer audio without sending a bot into the meeting, so calls stay less disruptive.
Dovetail
Granola
It depends on your workflow. Dovetail is strong for transcribing and analyzing user research interviews, while Granola is strong for automatically generating notes and action items from sales or client calls. Both transcribe and summarize meetings.
Dovetail is a free tier with paid upgrades and Granola is from $0/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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