AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Otter.ai: Real-time meeting transcription, summaries and conversational AI search Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Otter.ai when note-taking for interviews and lectures matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Real-time meeting transcription, summaries and conversational AI search
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Otter.ai joins Zoom, Google Meet, and Microsoft Teams calls to transcribe them live, identify speakers, and generate summaries with action items. The free Basic plan includes 300 transcription minutes per month; paid plans raise the minute cap, allow longer meetings, and add advanced AI workflows and team features. Otter integrates with Salesforce, HubSpot, and Zapier, and offers an MCP server for AI assistants.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Otter.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Otter.ai |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Real-time transcription |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | OtterPilot auto-join agent |
| Team usage | Clean structured transcripts of every call | AI summaries and action items |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Searchable meeting notes |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Live highlights and comments |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Real-time transcription |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Otter.ai
Choose Otter.ai if you need real-time meeting transcription — strengths include fast, accurate real-time transcription.
AmpUp
Otter.ai
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Otter.ai is strong for live transcription you can read during the meeting. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Otter.ai is from $8.33/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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