Is AmplifAI or Substrata better for AI meeting notes?

It depends on your workflow. AmplifAI is strong for automating quality assurance by transcribing and scoring customer service calls at scale, while Substrata is strong for reading buyer intent and sentiment during negotiations. Both transcribe and summarize meetings.

How do AmplifAI and Substrata compare on price?

AmplifAI is custom pricing and Substrata is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.

Can I use both AmplifAI and Substrata?

Sure. Running both makes sense when their strengths don't overlap and the budget allows.

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AmplifAI vs Substrata

AmplifAI: AmplifAI is an AI-powered contact center platform that transcribes and analyzes customer conversations across voice, chat, and messaging to automate quality assurance, coaching, and CX intelligence. Substrata: AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.

How Hosiqo compares and tests tools

Final recommendation

Shortlist AmplifAI when automating quality assurance by transcribing and scoring customer service calls at scale matters most, and Substrata when coaching sellers on social dynamics in high-stakes conversations matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.

AmplifAI

CustomAI Meeting Assistants

AmplifAI is an AI-powered contact center platform that transcribes and analyzes customer conversations across voice, chat, and messaging to automate quality assurance, coaching, and CX intelligence.

Ask Your Transcripts: natural-language Q&A across call transcripts, QA data, and CX metricsAutomated QA scoring conversations across channels and triggering tailored coachingConversational intelligence surfacing sentiment, intent, call reasons, and behavioral signals

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Substrata

About AmplifAI

AmplifAI is a contact center performance and customer-experience platform that unifies data across voice, chat, email, social, CRM, and workforce systems into a single source of truth. Its conversational intelligence layer captures call recordings and uses speech-to-text to transcribe conversations, then analyzes them for sentiment, intent, call reasons, themes, and behavioral signals. Rather than sampling a small percentage of interactions, its Automated QA evaluates conversations across channels and connects findings directly to coaching workflows. An "Ask Your Transcripts" feature provides a natural-language interface for querying call transcripts, QA scores, and CX metrics on demand, while real-time transcription, sentiment, and next-best-action guidance support agents during live interactions, including auto-summarized notes and dispositions. The platform is built for contact center teams—agents, team leaders, quality analysts, and CX leadership—across industries such as retail, financial services, healthcare, BPOs, and communications. It rounds out its offering with role-based performance dashboards, predictive NPS, root-cause analysis, gamification, and recognition tools to drive measurable performance improvements.

Best suited for

Automating quality assurance by transcribing and scoring customer service calls at scale
Surfacing customer sentiment, intent, and root-cause insights from conversation transcripts
Delivering data-driven, conversation-based coaching to agents and team leaders

About Substrata

Substrata is an AI sales coaching and deal intelligence platform that takes a different angle from typical conversation intelligence tools: rather than focusing on transcription and summaries, it analyzes the social and emotional signals beneath sales conversations. Its core function is to model buyer psychology, attitudes, and momentum across interactions to help professional dealmakers understand intent and power dynamics. A central component is SoundWave, a real-time conversational analytics engine that listens to sales calls and analyzes voice tone, pace, pauses, interruptions, and the push-pull of social dynamics, surfacing the why behind what is being said rather than just the words. Substrata applies this signal analysis across conversations and email exchanges to gauge buyer sentiment and engagement, giving sellers and revenue leaders a read on how deals are actually progressing. The platform is aimed at B2B revenue professionals and leaders, and is positioned for smaller and mid-sized dealmaking teams that want behavioral insight into negotiations and high-value conversations. It has been recognized as a high performer across sales coaching, AI sales assistant, conversation intelligence, sales analytics, and revenue operations categories. Pricing varies by plan. Check the official website for current pricing.

Best suited for

Reading buyer intent and sentiment during negotiations
Coaching sellers on social dynamics in high-stakes conversations
Tracking deal momentum across calls and email threads

Feature	AmplifAI	Substrata
Core capability	Speech-to-text transcription of voice calls plus analysis of chat and messaging conversations	SoundWave real-time analysis of tone, pace, pauses, and interruptions
Standout feature	Conversational intelligence surfacing sentiment, intent, call reasons, and behavioral signals	Behavioral analysis of buyer attitudes, intent, and power dynamics
Team usage	Ask Your Transcripts: natural-language Q&A across call transcripts, QA data, and CX metrics	Email signal analysis for sentiment and engagement
Integrations	Automated QA scoring conversations across channels and triggering tailored coaching	Deal momentum tracking across conversations
Languages & capture	Real-time transcription, sentiment, and next-best-action guidance with auto-summarized after-call notes	Coaching insights focused on social and emotional cues
Best-fit workflow	Unified data integration across voice, chat, CRM, surveys, and workforce systems with role-based performance dashboards	SoundWave real-time analysis of tone, pace, pauses, and interruptions

AmplifAI vs Substrata

About AmplifAI

About Substrata

Pricing comparison

Feature table

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FAQ

Is AmplifAI or Substrata better for AI meeting notes?

How do AmplifAI and Substrata compare on price?

Can I use both AmplifAI and Substrata?

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