Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Salesforce Conversation Intelligence (Einstein Conversation Insights): Salesforce's native AI engine that transcribes recorded sales calls and surfaces insights, summaries, and coaching moments directly inside the CRM. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Salesforce Conversation Intelligence (Einstein Conversation Insights) when coaching reps using detected insights and conversation trends matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Salesforce's native AI engine that transcribes recorded sales calls and surfaces insights, summaries, and coaching moments directly inside the CRM.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Salesforce Conversation Intelligence, formerly known as Einstein Conversation Insights, is Salesforce's native AI capability for turning recorded sales and customer conversations into searchable, insight-rich data inside the CRM. It is built for sales teams and managers who already work in Salesforce and want call intelligence in the flow of their existing records and pipeline. The engine ingests voice and video calls captured through integrated dialers and conferencing connections, transcribes the dialogue in many languages, and then analyzes the text to flag moments that matter, such as pricing discussions, competitor mentions, product interest, objections, and next-step commitments. Users can generate AI summaries of a call that capture key takeaways, and the resulting records appear in the related Activity Timeline on accounts, opportunities, and other objects, so reps and managers can see that a meeting happened and review both the insights and the transcript context on the same page. Because it is part of the Salesforce platform, it also supports coaching workflows that help managers spot trends and improvement opportunities across their teams. It is intended for revenue organizations standardized on Salesforce. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Salesforce Conversation Intelligence (Einstein Conversation Insights) is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Salesforce Conversation Intelligence (Einstein Conversation Insights) |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Automatic transcription of recorded sales and customer calls |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Insight detection for pricing, competitors, objections, and next steps |
| Team usage | Buying-signal, objection, and sentiment detection | AI-generated call summaries with key takeaways |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Records surfaced on the Salesforce Activity Timeline for accounts and opportunities |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Coaching and trend analysis for sales managers |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Multi-language transcription support |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Salesforce Conversation Intelligence (Einstein Conversation Insights)
Choose Salesforce Conversation Intelligence (Einstein Conversation Insights) if you need reviewing transcribed sales calls against opportunities in salesforce — strengths include insights and transcripts live natively inside salesforce records.
Agaton
Salesforce Conversation Intelligence (Einstein Conversation Insights)
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Salesforce Conversation Intelligence (Einstein Conversation Insights) is strong for reviewing transcribed sales calls against opportunities in salesforce. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Salesforce Conversation Intelligence (Einstein Conversation Insights) is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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