Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Otter.ai: Real-time meeting transcription, summaries and conversational AI search The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Otter.ai when note-taking for interviews and lectures matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Real-time meeting transcription, summaries and conversational AI search
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Otter.ai joins Zoom, Google Meet, and Microsoft Teams calls to transcribe them live, identify speakers, and generate summaries with action items. The free Basic plan includes 300 transcription minutes per month; paid plans raise the minute cap, allow longer meetings, and add advanced AI workflows and team features. Otter integrates with Salesforce, HubSpot, and Zapier, and offers an MCP server for AI assistants.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Otter.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Otter.ai |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Real-time transcription |
| Standout feature | Real-time, personalized coaching delivered during live interactions | OtterPilot auto-join agent |
| Team usage | Buying-signal, objection, and sentiment detection | AI summaries and action items |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Searchable meeting notes |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Live highlights and comments |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Real-time transcription |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Otter.ai
Choose Otter.ai if you need real-time meeting transcription — strengths include fast, accurate real-time transcription.
Agaton
Otter.ai
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Otter.ai is strong for live transcription you can read during the meeting. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Otter.ai is from $8.33/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
More head-to-head comparisons involving Agaton and Otter.ai.
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