Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Google Gemini in Meet: Gemini's AI meeting assistant built into Google Meet that takes notes, writes summaries and action items to a Google Doc, and provides translated captions during calls. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Google Gemini in Meet when letting participants focus on the conversation instead of typing notes matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Gemini's AI meeting assistant built into Google Meet that takes notes, writes summaries and action items to a Google Doc, and provides translated captions during calls.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Gemini in Google Meet is Google's built-in AI meeting assistant, available to eligible Google Workspace subscribers rather than as a standalone app. Its "Take notes for me" feature automatically captures meeting notes, summaries, and action items and saves them to a Google Doc that is shared with the organizer and attached to the calendar event; a "summary so far" lets latecomers catch up. It also offers real-time translated captions and AI audio/video enhancements such as studio lighting, studio sound, and noise cancellation. Because it lives inside Meet, it works only for Google Meet calls and not Zoom, Microsoft Teams, or Webex. It is included in Workspace Business Standard, Business Plus, and Enterprise plans (and Gemini/Frontline editions), but not Business Starter. Notes integrate natively with Google Docs, Drive, and Calendar across the Workspace ecosystem. English and several additional languages are supported.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Google Gemini in Meet is from $14/mo (paid). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Google Gemini in Meet |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Take notes for me |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Meeting summaries & action items |
| Team usage | Buying-signal, objection, and sentiment detection | Translated captions |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Studio look, lighting & sound |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Google Docs/Calendar integration |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Take notes for me |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Google Gemini in Meet
Choose Google Gemini in Meet if you need automatically capturing notes and action items for internal team meetings in google meet — strengths include built directly into google meet, so there is no third-party bot to add to calls.
Agaton
Google Gemini in Meet
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Google Gemini in Meet is strong for automatically capturing notes and action items for internal team meetings in google meet. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Google Gemini in Meet is from $14/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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