3Play Media: Video accessibility platform combining AI and human review for captioning, transcription, and localization. Substrata: AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist 3Play Media when captioning recorded lectures, webinars, and corporate videos matters most, and Substrata when coaching sellers on social dynamics in high-stakes conversations matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Video accessibility platform combining AI and human review for captioning, transcription, and localization.
AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent.
3Play Media is a video accessibility and localization platform that combines automatic speech recognition with human review to produce transcripts and captions for organizations that need accuracy and compliance. The company's core services include closed captioning for recorded video, transcription, subtitling, audio description, and dubbing, along with live captioning for events and meetings. By blending machine processing with professional editing, 3Play Media aims to deliver high-accuracy output even when audio quality is poor or there are multiple speakers, accents, or specialized content. The platform offers a secure online account for managing media projects and provides a large set of integrations with video platforms and learning systems, as well as API access for automating captioning and transcription workflows. It serves sectors such as media and entertainment, higher education, corporate enterprises, sports broadcasting, and eLearning, where accessibility regulations and quality standards are important. Security and compliance are emphasized, including HIPAA compliance and regular security audits. Organizations typically choose 3Play Media when they need accountable, reviewed captions and transcripts integrated into established media and meeting workflows rather than fully automated, instant output. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Substrata is an AI sales coaching and deal intelligence platform that takes a different angle from typical conversation intelligence tools: rather than focusing on transcription and summaries, it analyzes the social and emotional signals beneath sales conversations. Its core function is to model buyer psychology, attitudes, and momentum across interactions to help professional dealmakers understand intent and power dynamics. A central component is SoundWave, a real-time conversational analytics engine that listens to sales calls and analyzes voice tone, pace, pauses, interruptions, and the push-pull of social dynamics, surfacing the why behind what is being said rather than just the words. Substrata applies this signal analysis across conversations and email exchanges to gauge buyer sentiment and engagement, giving sellers and revenue leaders a read on how deals are actually progressing. The platform is aimed at B2B revenue professionals and leaders, and is positioned for smaller and mid-sized dealmaking teams that want behavioral insight into negotiations and high-value conversations. It has been recognized as a high performer across sales coaching, AI sales assistant, conversation intelligence, sales analytics, and revenue operations categories. Pricing varies by plan. Check the official website for current pricing.
Best suited for
3Play Media is a free tier with paid upgrades (freemium); Substrata is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | 3Play Media | Substrata |
|---|---|---|
| Core capability | AI captioning and transcription with human review | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
| Standout feature | Live captioning for events and meetings | Behavioral analysis of buyer attitudes, intent, and power dynamics |
| Team usage | Subtitling, audio description, and dubbing | Email signal analysis for sentiment and engagement |
| Integrations | Integrations with video platforms and learning systems | Deal momentum tracking across conversations |
| Languages & capture | API access for automating captioning and transcription | Coaching insights focused on social and emotional cues |
| Best-fit workflow | Security and compliance including HIPAA | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
3Play Media
Choose 3Play Media if you need captioning recorded lectures, webinars, and corporate videos — strengths include human review supports high accuracy and accessibility compliance.
Substrata
Choose Substrata if you need reading buyer intent and sentiment during negotiations — strengths include analyzes social and emotional subtext beyond plain transcription.
3Play Media
Substrata
It depends on your workflow. 3Play Media is strong for captioning recorded lectures, webinars, and corporate videos, while Substrata is strong for reading buyer intent and sentiment during negotiations. Both transcribe and summarize meetings.
3Play Media is a free tier with paid upgrades and Substrata is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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