3Play Media: Video accessibility platform combining AI and human review for captioning, transcription, and localization. Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist 3Play Media when captioning recorded lectures, webinars, and corporate videos matters most, and Agaton when giving managers quality-assurance and compliance visibility across customer conversations matters most. Run both through a week of actual calls to see which suits your workflow.
Video accessibility platform combining AI and human review for captioning, transcription, and localization.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
3Play Media is a video accessibility and localization platform that combines automatic speech recognition with human review to produce transcripts and captions for organizations that need accuracy and compliance. The company's core services include closed captioning for recorded video, transcription, subtitling, audio description, and dubbing, along with live captioning for events and meetings. By blending machine processing with professional editing, 3Play Media aims to deliver high-accuracy output even when audio quality is poor or there are multiple speakers, accents, or specialized content. The platform offers a secure online account for managing media projects and provides a large set of integrations with video platforms and learning systems, as well as API access for automating captioning and transcription workflows. It serves sectors such as media and entertainment, higher education, corporate enterprises, sports broadcasting, and eLearning, where accessibility regulations and quality standards are important. Security and compliance are emphasized, including HIPAA compliance and regular security audits. Organizations typically choose 3Play Media when they need accountable, reviewed captions and transcripts integrated into established media and meeting workflows rather than fully automated, instant output. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
3Play Media is a free tier with paid upgrades (freemium); Agaton is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | 3Play Media | Agaton |
|---|---|---|
| Core capability | AI captioning and transcription with human review | AI analysis of agent-customer sales calls with quality and compliance monitoring |
| Standout feature | Live captioning for events and meetings | Real-time, personalized coaching delivered during live interactions |
| Team usage | Subtitling, audio description, and dubbing | Buying-signal, objection, and sentiment detection |
| Integrations | Integrations with video platforms and learning systems | Sales-skill evaluation (objection handling, closing, rapport, negotiation) |
| Languages & capture | API access for automating captioning and transcription | CRM, dialer, Teams, Slack, and email integrations |
| Best-fit workflow | Security and compliance including HIPAA | Automatic PII redaction with GDPR and ISO 27001 focus |
3Play Media
Choose 3Play Media if you need captioning recorded lectures, webinars, and corporate videos — strengths include human review supports high accuracy and accessibility compliance.
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
3Play Media
Agaton
It depends on your workflow. 3Play Media is strong for captioning recorded lectures, webinars, and corporate videos, while Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing. Both transcribe and summarize meetings.
3Play Media is a free tier with paid upgrades and Agaton is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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