Gistly: Gistly is an AI conversation intelligence platform that transcribes and audits 100% of contact-center calls for quality assurance and compliance, with native Indic code-switching analysis. Strella: AI-moderated customer research platform that runs in-depth interviews and synthesizes findings in real time, with an option for human-led calls. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Gistly when contact centers auditing 100% of agent calls for qa scoring and coaching matters most, and Strella when b2b and b2c qualitative studies with built-in recruitment matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Gistly is an AI conversation intelligence platform that transcribes and audits 100% of contact-center calls for quality assurance and compliance, with native Indic code-switching analysis.
AI-moderated customer research platform that runs in-depth interviews and synthesizes findings in real time, with an option for human-led calls.
Gistly is an AI conversation intelligence platform built for contact centers and BPOs that handle sales, support, and collections calls. It transcribes calls in 100+ languages with speaker identification and business-vocabulary tuning, then runs automated QA scoring against custom scorecards so teams can audit every conversation instead of sampling a handful. The platform surfaces time-stamped compliance flags, quality flags, sentiment and objection analysis, and AI call summaries tied to outcomes, plus real-time agent coaching and analytics. A distinguishing feature is its handling of multilingual and Indic code-switching audio, following conversations that mix Hindi, Tamil, Telugu, and other regional languages with English mid-sentence. Gistly also offers Voice AI monitoring to test and continuously watch AI agents in production, including hallucination detection. It integrates with platforms such as NICE, Salesforce, Zoho, Freshworks, HubSpot, and Genesys, and supports API and webhook connections. It is used by organizations including upGrad, Teachmint, and 21K School, primarily serving QA managers and operations leaders who need full-coverage call auditing.
Best suited for
Strella is an AI-powered customer research platform designed to run in-depth interviews and generate actionable insights in hours rather than weeks. Teams create a study in minutes using AI-generated, unbiased discussion guides that any team member can refine and launch, and they can either lead interviews themselves or hand moderation to Strella's AI moderator for faster results. During AI-moderated sessions, the platform conducts the conversation and adapts questions in real time based on each participant's responses, asking thoughtful follow-up questions to explore topics more deeply. Strella handles study logistics including recruitment, incentives, and scheduling, and offers a choice between interviewing customers a team already knows or recruiting from a panel of millions of global participants with targeting across professional, demographic, and behavioral segments; it supports research in dozens of languages for both B2B and B2C studies. On the analysis side, the platform synthesizes findings in real time, identifies themes across participants and segments, and lets researchers chat with their research to generate video highlight reels and pull insights at multiple levels, from an individual participant up to broader strategic patterns. The company is venture-backed and reports use by recognized consumer brands. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Gistly is a free tier with paid upgrades (paid); Strella is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Gistly | Strella |
|---|---|---|
| Core capability | Call transcription in 100+ languages with speaker identification | AI moderator conducting adaptive, in-depth interviews in real time |
| Standout feature | Automated QA scoring of every call using custom scorecards | Optional human-led moderation alongside AI-moderated sessions |
| Team usage | Time-stamped compliance and quality flags for 100% auditing | AI-generated unbiased discussion guides editable by the team |
| Integrations | Native Indic code-switching analysis (e.g. Hindi-English, Tamil-English) | Recruitment, incentives, and scheduling handled in-platform |
| Languages & capture | AI call summaries plus real-time agent coaching and analytics | Real-time synthesis with cross-participant and segment-level themes |
| Best-fit workflow | Voice AI agent monitoring with hallucination detection | Chat-with-research and video highlight reel generation |
Gistly
Choose Gistly if you need contact centers auditing 100% of agent calls for qa scoring and coaching — strengths include audits 100% of calls rather than a small manual sample, with no extra qa headcount.
Strella
Choose Strella if you need rapid customer discovery and concept validation interviews — strengths include flexibility to run interviews via ai or have a human moderate.
Gistly
Strella
It depends on your workflow. Gistly is strong for contact centers auditing 100% of agent calls for qa scoring and coaching, while Strella is strong for rapid customer discovery and concept validation interviews. Both transcribe and summarize meetings.
Gistly is a free tier with paid upgrades and Strella is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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