Gistly: Gistly is an AI conversation intelligence platform that transcribes and audits 100% of contact-center calls for quality assurance and compliance, with native Indic code-switching analysis. Invoca: Invoca is an AI conversation intelligence and call tracking platform that records, transcribes, and analyzes inbound phone calls to connect them to marketing and sales outcomes. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Gistly when contact centers auditing 100% of agent calls for qa scoring and coaching matters most, and Invoca when contact centers analyzing and coaching agents to improve call close rates matters most. Run both through a week of actual calls to see which suits your workflow.
Gistly is an AI conversation intelligence platform that transcribes and audits 100% of contact-center calls for quality assurance and compliance, with native Indic code-switching analysis.
Invoca is an AI conversation intelligence and call tracking platform that records, transcribes, and analyzes inbound phone calls to connect them to marketing and sales outcomes.
Gistly is an AI conversation intelligence platform built for contact centers and BPOs that handle sales, support, and collections calls. It transcribes calls in 100+ languages with speaker identification and business-vocabulary tuning, then runs automated QA scoring against custom scorecards so teams can audit every conversation instead of sampling a handful. The platform surfaces time-stamped compliance flags, quality flags, sentiment and objection analysis, and AI call summaries tied to outcomes, plus real-time agent coaching and analytics. A distinguishing feature is its handling of multilingual and Indic code-switching audio, following conversations that mix Hindi, Tamil, Telugu, and other regional languages with English mid-sentence. Gistly also offers Voice AI monitoring to test and continuously watch AI agents in production, including hallucination detection. It integrates with platforms such as NICE, Salesforce, Zoho, Freshworks, HubSpot, and Genesys, and supports API and webhook connections. It is used by organizations including upGrad, Teachmint, and 21K School, primarily serving QA managers and operations leaders who need full-coverage call auditing.
Best suited for
Invoca is an enterprise conversation intelligence and call tracking platform built for marketing teams, contact centers, and revenue/engagement teams. Using dynamic number insertion, it attributes inbound phone calls back to the specific campaigns, keywords, and ad interactions that drove them, then layers AI-powered analysis on top of that attribution data. Calls are captured, recorded, and transcribed into searchable text, and Invoca's Signal AI suite analyzes the conversations to surface insights, detect outcomes, and score agent performance against custom KPIs. Its Signal AI Studio lets users build custom no-code AI models that detect the specific moments they care about, such as new leads or appointment confirmations. The platform also separates caller and agent sentiment, integrates with ad platforms, CRMs, and contact center software, and offers voice and SMS AI agents for engaging and routing leads. It is aimed at industries with high-value phone interactions, including automotive, insurance, healthcare, financial services, retail, telecom, and home services.
Best suited for
Gistly is a free tier with paid upgrades (paid); Invoca is custom pricing (contact sales). Always confirm current pricing on each vendor's site before buying.
| Feature | Gistly | Invoca |
|---|---|---|
| Core capability | Call transcription in 100+ languages with speaker identification | Call tracking and marketing attribution via dynamic number insertion (DNI) |
| Standout feature | Automated QA scoring of every call using custom scorecards | Call recording and AI-powered transcription into searchable text |
| Team usage | Time-stamped compliance and quality flags for 100% auditing | Signal AI conversation analytics that analyzes calls to detect outcomes and surface insights |
| Integrations | Native Indic code-switching analysis (e.g. Hindi-English, Tamil-English) | Signal AI Studio for building custom no-code AI models trained on your own calls |
| Languages & capture | AI call summaries plus real-time agent coaching and analytics | Separate caller and agent sentiment analysis plus agent performance scoring |
| Best-fit workflow | Voice AI agent monitoring with hallucination detection | Integrations with ad platforms, CRMs, and contact center software |
Gistly
Choose Gistly if you need contact centers auditing 100% of agent calls for qa scoring and coaching — strengths include audits 100% of calls rather than a small manual sample, with no extra qa headcount.
Invoca
Choose Invoca if you need marketing teams measuring which campaigns and keywords drive revenue-generating phone calls — strengths include combines marketing attribution with conversation intelligence in one platform, tying calls to revenue.
Gistly
Invoca
It depends on your workflow. Gistly is strong for contact centers auditing 100% of agent calls for qa scoring and coaching, while Invoca is strong for marketing teams measuring which campaigns and keywords drive revenue-generating phone calls. Both transcribe and summarize meetings.
Gistly is a free tier with paid upgrades and Invoca is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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