CallFinder: CallFinder is an AI-powered speech analytics platform that transcribes and analyzes contact center calls to automate quality assurance and surface customer insights. Substrata: AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist CallFinder when automating quality assurance and call scoring in contact centers matters most, and Substrata when coaching sellers on social dynamics in high-stakes conversations matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
CallFinder is an AI-powered speech analytics platform that transcribes and analyzes contact center calls to automate quality assurance and surface customer insights.
AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent.
CallFinder is a cloud-based speech analytics and conversation intelligence platform built for contact centers and quality assurance teams. It captures audio by integrating with a company's existing call recording provider and contact center systems, then applies AI-powered speech-to-text to produce searchable transcriptions of agent-customer interactions. Beyond transcription, the platform delivers automated agent scorecards, sentiment and emotion analysis (positive, negative, or neutral), and silence and overtalk detection to pinpoint conversation patterns and customer pain points. Custom analytics reporting helps managers identify trends, compliance risks, and coaching opportunities across large call volumes. A distinguishing element is its managed client services model, in which an assigned Speech Analyst works alongside the QA team to define goals and optimize the deployment, combining AI with human review. CallFinder integrates with most CRMs and contact center solutions, with a typical implementation taking several weeks. It is aimed at contact centers in industries such as credit unions, healthcare, collections, insurance, and education seeking to monitor and improve customer interactions.
Best suited for
Substrata is an AI sales coaching and deal intelligence platform that takes a different angle from typical conversation intelligence tools: rather than focusing on transcription and summaries, it analyzes the social and emotional signals beneath sales conversations. Its core function is to model buyer psychology, attitudes, and momentum across interactions to help professional dealmakers understand intent and power dynamics. A central component is SoundWave, a real-time conversational analytics engine that listens to sales calls and analyzes voice tone, pace, pauses, interruptions, and the push-pull of social dynamics, surfacing the why behind what is being said rather than just the words. Substrata applies this signal analysis across conversations and email exchanges to gauge buyer sentiment and engagement, giving sellers and revenue leaders a read on how deals are actually progressing. The platform is aimed at B2B revenue professionals and leaders, and is positioned for smaller and mid-sized dealmaking teams that want behavioral insight into negotiations and high-value conversations. It has been recognized as a high performer across sales coaching, AI sales assistant, conversation intelligence, sales analytics, and revenue operations categories. Pricing varies by plan. Check the official website for current pricing.
Best suited for
CallFinder is custom pricing (contact sales); Substrata is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | CallFinder | Substrata |
|---|---|---|
| Core capability | AI-powered speech-to-text call transcription | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
| Standout feature | Searchable transcripts of agent-customer interactions | Behavioral analysis of buyer attitudes, intent, and power dynamics |
| Team usage | Sentiment and emotion analysis | Email signal analysis for sentiment and engagement |
| Integrations | Automated agent scorecards | Deal momentum tracking across conversations |
| Languages & capture | Silence and overtalk detection | Coaching insights focused on social and emotional cues |
| Best-fit workflow | Custom analytics and reporting | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
CallFinder
Choose CallFinder if you need automating quality assurance and call scoring in contact centers — strengths include combines ai analysis with a dedicated human speech analyst.
Substrata
Choose Substrata if you need reading buyer intent and sentiment during negotiations — strengths include analyzes social and emotional subtext beyond plain transcription.
CallFinder
Substrata
It depends on your workflow. CallFinder is strong for automating quality assurance and call scoring in contact centers, while Substrata is strong for reading buyer intent and sentiment during negotiations. Both transcribe and summarize meetings.
CallFinder is custom pricing and Substrata is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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