Bliro: Bot-free AI meeting assistant that transcribes online and in-person conversations from device audio without recording audio or video. Zell: Berlin-based sales performance intelligence platform that analyzes real sales calls, surfaces skill gaps, and delivers AI coaching and roleplays, using GDPR-compliant on-device transcription. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Bliro when field and in-person sales meetings that need automatic notes and crm updates matters most, and Zell when automating sales-manager coaching with personalized plans and ai roleplays matters most. Run both through a week of actual calls to see which suits your workflow.
Bot-free AI meeting assistant that transcribes online and in-person conversations from device audio without recording audio or video.
Berlin-based sales performance intelligence platform that analyzes real sales calls, surfaces skill gaps, and delivers AI coaching and roleplays, using GDPR-compliant on-device transcription.
Bliro is an AI meeting assistant that creates structured notes from both online and in-person conversations without sending a bot into the call. It runs as a desktop application that recognizes when a meeting is happening and taps the device's audio source directly to transcribe in real time, so it is not visible to other participants. A distinguishing feature is that Bliro does not store audio or video recordings at all; it transcribes and summarizes on the fly and discards the underlying media, which the company positions as a privacy safeguard for everyone in the meeting. Because it works from device audio, it supports effectively any meeting platform and softphone, plus face-to-face meetings captured via laptop, iPhone, or iPad. Bliro generates customizable AI summaries, drafts follow-ups, and can automatically sync notes to CRMs such as Salesforce, HubSpot, and Microsoft Dynamics, as well as tools like Slack and Confluence. Data processing is hosted on European servers with a GDPR focus. It is aimed primarily at sales teams and other professionals who need reliable, compliant notes across online and in-person settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Zell is a Berlin-based AI platform that captures and analyzes real sales calls to give sales teams performance visibility and automated coaching. It works across video calls, phone calls, and in-person meetings, automatically evaluating call behaviors such as talk patterns, objection handling, and discovery depth, and producing scorecards and instant AI call summaries once conversations end. A skill-gaps dashboard helps managers see who is improving and where coaching is needed, while an AI coaching component (named Dave) generates personalized feedback, coaching plans, and roleplay simulations based on each rep's actual performance, then tracks improvement over time. Zell positions itself as a layer that turns conversation insights into action and automates much of the sales manager's manual coaching workload. As a European company founded in 2024, Zell emphasizes GDPR-compliant, on-device transcription that does not require a meeting bot or store customer data. The company has validated its model with clients across the US, Germany, Italy, and Spain and is backed by European pre-seed investors. It is a newer, privacy-focused alternative to large US conversation intelligence platforms. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Bliro is a free tier with paid upgrades (freemium); Zell is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Bliro | Zell |
|---|---|---|
| Core capability | Bot-free transcription from device audio for online and in-person meetings | Captures and analyzes video, phone, and in-person sales calls |
| Standout feature | Does not store audio or video recordings | GDPR-compliant on-device transcription without a meeting bot or stored customer data |
| Team usage | Works across meeting tools, softphones, and face-to-face conversations | Automated scorecards on talk patterns, objection handling, and discovery depth |
| Integrations | Customizable AI summaries and automated follow-up drafts | Instant AI call summaries after each conversation |
| Languages & capture | CRM sync to Salesforce, HubSpot, and Microsoft Dynamics | Skill-gap dashboard for managers across reps |
| Best-fit workflow | EU-based data processing with a GDPR focus | AI coaching, personalized coaching plans, and roleplay simulations |
Bliro
Choose Bliro if you need field and in-person sales meetings that need automatic notes and crm updates — strengths include captures in-person meetings, not just video calls.
Zell
Choose Zell if you need analyzing real sales calls to score rep behaviors and identify skill gaps — strengths include privacy-first design with on-device transcription suited to gdpr-conscious eu teams.
Bliro
Zell
It depends on your workflow. Bliro is strong for field and in-person sales meetings that need automatic notes and crm updates, while Zell is strong for analyzing real sales calls to score rep behaviors and identify skill gaps. Both transcribe and summarize meetings.
Bliro is a free tier with paid upgrades and Zell is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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