Bliro: Bot-free AI meeting assistant that transcribes online and in-person conversations from device audio without recording audio or video. Swell AI: Swell AI transcribes podcast audio and video with automatic speaker labeling and turns the transcript into show notes, articles, summaries, and social posts. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Bliro when field and in-person sales meetings that need automatic notes and crm updates matters most, and Swell AI when turning a single episode into show notes, a blog article, and social posts for distribution matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Bot-free AI meeting assistant that transcribes online and in-person conversations from device audio without recording audio or video.
Swell AI transcribes podcast audio and video with automatic speaker labeling and turns the transcript into show notes, articles, summaries, and social posts.
Bliro is an AI meeting assistant that creates structured notes from both online and in-person conversations without sending a bot into the call. It runs as a desktop application that recognizes when a meeting is happening and taps the device's audio source directly to transcribe in real time, so it is not visible to other participants. A distinguishing feature is that Bliro does not store audio or video recordings at all; it transcribes and summarizes on the fly and discards the underlying media, which the company positions as a privacy safeguard for everyone in the meeting. Because it works from device audio, it supports effectively any meeting platform and softphone, plus face-to-face meetings captured via laptop, iPhone, or iPad. Bliro generates customizable AI summaries, drafts follow-ups, and can automatically sync notes to CRMs such as Salesforce, HubSpot, and Microsoft Dynamics, as well as tools like Slack and Confluence. Data processing is hosted on European servers with a GDPR focus. It is aimed primarily at sales teams and other professionals who need reliable, compliant notes across online and in-person settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Swell AI is a transcription and content-repurposing platform built for podcasters, content creators, marketers, and agencies. Users upload audio or video, or pull episodes in from sources such as RSS feeds, Apple Podcasts, YouTube links, and cloud storage like Dropbox, Google Drive, and OneDrive. Swell AI generates a transcript in which speakers are automatically identified and labeled, and provides a transcript editor where you can highlight and clip sections, which the platform saves for reuse across a team. From the same transcript it produces repurposed content: show notes, summaries, long-form SEO articles, newsletters, titles and keywords, and social posts such as LinkedIn posts, Twitter/X threads, and Instagram captions. It can also export highlighted sections as video clips and audiograms, and create an episode-trained chatbot that can be embedded on a site. The platform offers a REST API for custom integrations and a dashboard for managing multiple shows. It is distinct in pairing accurate transcription with a broad, podcast-focused repurposing pipeline rather than transcription alone.
Best suited for
Bliro is a free tier with paid upgrades (freemium); Swell AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Bliro | Swell AI |
|---|---|---|
| Core capability | Bot-free transcription from device audio for online and in-person meetings | Audio and video transcription with automatic speaker identification and labeling |
| Standout feature | Does not store audio or video recordings | Transcript editor for highlighting and clipping sections, with AI-suggested compelling segments |
| Team usage | Works across meeting tools, softphones, and face-to-face conversations | Content repurposing into show notes, summaries, SEO articles, newsletters, and social posts |
| Integrations | Customizable AI summaries and automated follow-up drafts | Video clip and audiogram export from highlighted transcript sections |
| Languages & capture | CRM sync to Salesforce, HubSpot, and Microsoft Dynamics | Bulk import from RSS feeds, Apple Podcasts, YouTube, and cloud storage (Dropbox, Google Drive, OneDrive) |
| Best-fit workflow | EU-based data processing with a GDPR focus | REST API and multi-show dashboard for teams and agencies |
Bliro
Choose Bliro if you need field and in-person sales meetings that need automatic notes and crm updates — strengths include captures in-person meetings, not just video calls.
Swell AI
Choose Swell AI if you need transcribing podcast episodes and labeling speakers for an accurate, editable transcript — strengths include combines accurate transcription with a wide range of automated repurposing outputs in one tool.
Bliro
Swell AI
It depends on your workflow. Bliro is strong for field and in-person sales meetings that need automatic notes and crm updates, while Swell AI is strong for transcribing podcast episodes and labeling speakers for an accurate, editable transcript. Both transcribe and summarize meetings.
Bliro is a free tier with paid upgrades and Swell AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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