Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Otter.ai: Real-time meeting transcription, summaries and conversational AI search Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Backtrack when exhibitors capturing booth and 1:1 buyer conversations at trade shows matters most, and Otter.ai when note-taking for interviews and lectures matters most. Try them side by side on real calls before deciding — needs vary by team.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Real-time meeting transcription, summaries and conversational AI search
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Otter.ai joins Zoom, Google Meet, and Microsoft Teams calls to transcribe them live, identify speakers, and generate summaries with action items. The free Basic plan includes 300 transcription minutes per month; paid plans raise the minute cap, allow longer meetings, and add advanced AI workflows and team features. Otter integrates with Salesforce, HubSpot, and Zapier, and offers an MCP server for AI assistants.
Best suited for
Backtrack is a free tier with paid upgrades (freemium); Otter.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Backtrack | Otter.ai |
|---|---|---|
| Core capability | Capture of in-person 1:1 conversations at trade shows and hosted events | Real-time transcription |
| Standout feature | Retroactive recording that saves the most recent minutes on demand (consumer app) | OtterPilot auto-join agent |
| Team usage | Transcription tuned for noisy venues in 100+ languages | AI summaries and action items |
| Integrations | Structured summaries covering buyer intent, objections, priorities, and next steps | Searchable meeting notes |
| Languages & capture | CRM-ready follow-up notes and anonymized organizer trend reports | Live highlights and comments |
| Best-fit workflow | Local on-device storage until the user uploads or shares, with attendee opt-out | Real-time transcription |
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Otter.ai
Choose Otter.ai if you need real-time meeting transcription — strengths include fast, accurate real-time transcription.
Backtrack
Otter.ai
It depends on your workflow. Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows, while Otter.ai is strong for live transcription you can read during the meeting. Both transcribe and summarize meetings.
Backtrack is a free tier with paid upgrades and Otter.ai is from $8.33/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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