Ava: AI live captioning and transcription app for accessibility, providing real-time captions for conversations and video meetings. Proshort: Sales conversation intelligence and coaching platform that records and analyzes calls, surfaces deal health, and delivers contextual rep coaching, with development roots in Bengaluru, India. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Ava when real-time captioning for deaf and hard-of-hearing participants matters most, and Proshort when coaching reps on call behaviors and running ai roleplay practice matters most. Try them side by side on real calls before deciding — needs vary by team.
AI live captioning and transcription app for accessibility, providing real-time captions for conversations and video meetings.
Sales conversation intelligence and coaching platform that records and analyzes calls, surfaces deal health, and delivers contextual rep coaching, with development roots in Bengaluru, India.
Ava is a live captioning and transcription service built primarily for deaf and hard-of-hearing users, as well as for organizations that need accessible meetings and conversations. The app captures audio from in-person conversations and from video conferencing tools, then generates real-time captions on a phone, computer, or in the meeting interface. Ava combines automatic speech recognition with an optional professional scribe service for higher-accuracy, ADA-compliant captioning, giving users a choice between fast AI captions and human-assisted transcription. Features include color-coded speaker identification so users can follow who said what, support for many languages, and stored transcripts and summaries after a conversation ends. Through its Ava Connect integration, the service connects with Zoom, Google Meet, and Microsoft Teams, and it is available across mobile (iOS and Android), web, and desktop (Windows and Mac). Ava is aimed at individuals who need accessibility support in daily conversations and meetings, as well as at educational institutions, healthcare providers, corporations, and event venues that must provide compliant real-time captioning without committing to a traditional CART contract. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Proshort is an AI-powered sales platform that combines conversation intelligence, sales coaching, deal analytics, and enablement in a single product. It captures and analyzes sales conversations across voice and video meetings on platforms such as Zoom, Microsoft Teams, and Google Meet, producing AI notes, summaries, action items, and risk insights. Beyond meeting capture, Proshort aggregates CRM, email, and meeting data to give visibility into deal health, probability, and qualification coverage, and tracks coaching signals like talk ratio, filler words, objection handling, and tone to generate personalized coaching suggestions for each rep. The platform also offers AI roleplay practice built from real customer interactions and CRM automation that updates records and integrates with tools such as Salesforce and HubSpot. Proshort delivers contextual coaching snippets where reps already work, including the CRM, email, and Slack. The company is venture-backed and operates with headquarters in Cupertino, California and a development office in Bengaluru, India, serving customers in the US and India. It is positioned as an accessible alternative to large enterprise conversation intelligence suites. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Ava is a free tier with paid upgrades (freemium); Proshort is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Ava | Proshort |
|---|---|---|
| Core capability | Integration with Zoom, Google Meet, and Microsoft Teams | Records and summarizes Zoom, Teams, and Google Meet sales calls with AI notes and action items |
| Standout feature | Real-time live captions for in-person and online conversations | Call scoring on talk ratio, filler words, objection handling, and next-step quality |
| Team usage | Color-coded speaker identification | Deal intelligence aggregating CRM, email, and meeting data with risk flagging |
| Integrations | Optional professional scribe service for higher accuracy | Personalized rep coaching delivered in CRM, email, and Slack |
| Languages & capture | Mobile, web, and desktop apps | AI roleplay training built from real customer interactions |
| Best-fit workflow | Saved transcripts and conversation summaries | CRM automation and integrations (Salesforce, HubSpot) |
Ava
Choose Ava if you need real-time captioning for deaf and hard-of-hearing participants — strengths include strong accessibility focus for deaf and hard-of-hearing users.
Proshort
Choose Proshort if you need automatically capturing and summarizing sales meetings for reps and managers — strengths include combines conversation intelligence, coaching, and deal analytics in one platform.
Ava
Proshort
It depends on your workflow. Ava is strong for real-time captioning for deaf and hard-of-hearing participants, while Proshort is strong for automatically capturing and summarizing sales meetings for reps and managers. Both transcribe and summarize meetings.
Ava is a free tier with paid upgrades and Proshort is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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