Ava: AI live captioning and transcription app for accessibility, providing real-time captions for conversations and video meetings. Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Ava when real-time captioning for deaf and hard-of-hearing participants matters most, and Backtrack when sales teams generating crm-ready follow-ups from event meetings matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI live captioning and transcription app for accessibility, providing real-time captions for conversations and video meetings.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Ava is a live captioning and transcription service built primarily for deaf and hard-of-hearing users, as well as for organizations that need accessible meetings and conversations. The app captures audio from in-person conversations and from video conferencing tools, then generates real-time captions on a phone, computer, or in the meeting interface. Ava combines automatic speech recognition with an optional professional scribe service for higher-accuracy, ADA-compliant captioning, giving users a choice between fast AI captions and human-assisted transcription. Features include color-coded speaker identification so users can follow who said what, support for many languages, and stored transcripts and summaries after a conversation ends. Through its Ava Connect integration, the service connects with Zoom, Google Meet, and Microsoft Teams, and it is available across mobile (iOS and Android), web, and desktop (Windows and Mac). Ava is aimed at individuals who need accessibility support in daily conversations and meetings, as well as at educational institutions, healthcare providers, corporations, and event venues that must provide compliant real-time captioning without committing to a traditional CART contract. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Ava is a free tier with paid upgrades (freemium); Backtrack is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Ava | Backtrack |
|---|---|---|
| Core capability | Integration with Zoom, Google Meet, and Microsoft Teams | Capture of in-person 1:1 conversations at trade shows and hosted events |
| Standout feature | Real-time live captions for in-person and online conversations | Retroactive recording that saves the most recent minutes on demand (consumer app) |
| Team usage | Color-coded speaker identification | Transcription tuned for noisy venues in 100+ languages |
| Integrations | Optional professional scribe service for higher accuracy | Structured summaries covering buyer intent, objections, priorities, and next steps |
| Languages & capture | Mobile, web, and desktop apps | CRM-ready follow-up notes and anonymized organizer trend reports |
| Best-fit workflow | Saved transcripts and conversation summaries | Local on-device storage until the user uploads or shares, with attendee opt-out |
Ava
Choose Ava if you need real-time captioning for deaf and hard-of-hearing participants — strengths include strong accessibility focus for deaf and hard-of-hearing users.
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Ava
Backtrack
It depends on your workflow. Ava is strong for real-time captioning for deaf and hard-of-hearing participants, while Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows. Both transcribe and summarize meetings.
Ava is a free tier with paid upgrades and Backtrack is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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