Aurelius: Research repository and insights platform for tagging interview data, surfacing themes, and keeping qualitative insights discoverable over time. Siro: AI coaching platform for in-person and field sales that records, transcribes, and analyzes face-to-face conversations via a mobile app. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Aurelius when organizing and tagging interview transcripts and notes matters most, and Siro when coaching field reps remotely using recorded conversations matters most. Run both through a week of actual calls to see which suits your workflow.
Research repository and insights platform for tagging interview data, surfacing themes, and keeping qualitative insights discoverable over time.
AI coaching platform for in-person and field sales that records, transcribes, and analyzes face-to-face conversations via a mobile app.
Aurelius is a research repository and insights platform designed for UX researchers, designers, and product teams to manage qualitative research data end to end. It sits between a note-taking tool and a full research repository: teams bring in raw data such as interview notes and transcripts, organize and tag it, and the tool surfaces patterns and helps create reusable insights over time. Core capabilities include centralized storage for research data, note organization, data tagging, theme and pattern identification, and report generation, so findings can be referenced long after a study concludes. Aurelius is built with larger research organizations in mind, supporting consistent taxonomy across projects and keeping insights discoverable as repositories grow, while also enabling multi-team collaboration and research history and archival features. Researchers describe it as a low-effort way to tag and create insights they can reference in later product discussions. The platform positions itself as an alternative to fragmented approaches that rely on spreadsheets, Confluence, or Airtable for storing research. By centralizing qualitative data and making it searchable and well-organized, Aurelius aims to ensure that interview insights remain accessible and actionable across an organization. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Siro is an AI coaching and conversation intelligence platform designed specifically for in-person and field sales teams, a segment that traditional call-recording tools built for video meetings do not cover. Reps record their face-to-face customer conversations using Siro's mobile app, and the platform automatically transcribes and analyzes those recordings to surface coaching opportunities, objections, and selling behaviors. A real-time capability called Halftime delivers coaching cues mid-conversation. Siro includes Ask Siro, which lets sales leaders query recorded field conversations in natural language to find patterns in objections, competitive mentions, and rep performance, with answers linked back to specific recordings so managers can review and coach efficiently across many consultations. A self-coaching feature surfaces how stronger reps handled similar situations, giving reps an example to learn from. The platform also drafts follow-ups, flags key deal moments, and syncs data to CRM systems. Siro serves industries with heavy field and in-home selling, such as home improvement, home services, automotive retail, telecom, multifamily housing, and medical aesthetics. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Aurelius is a free tier with paid upgrades (freemium); Siro is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Aurelius | Siro |
|---|---|---|
| Core capability | Centralized repository for interview notes and transcripts | Mobile recording and transcription of in-person sales conversations |
| Standout feature | Data tagging and note organization | Real-time mid-conversation coaching (Halftime) |
| Team usage | Theme and pattern identification across research | Ask Siro natural-language search across recorded field conversations |
| Integrations | Insight creation and report generation | Self-coaching with examples drawn from top-performing reps |
| Languages & capture | Consistent taxonomy across projects for large repositories | Automated follow-up drafting and CRM sync |
| Best-fit workflow | Multi-team collaboration with research history and archival | Performance analytics and coaching insights for managers |
Aurelius
Choose Aurelius if you need organizing and tagging interview transcripts and notes — strengths include keeps interview insights discoverable and reusable over time.
Siro
Choose Siro if you need recording and analyzing in-home and field sales appointments — strengths include purpose-built for in-person and field sales that video tools miss.
Aurelius
Siro
It depends on your workflow. Aurelius is strong for organizing and tagging interview transcripts and notes, while Siro is strong for recording and analyzing in-home and field sales appointments. Both transcribe and summarize meetings.
Aurelius is a free tier with paid upgrades and Siro is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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