Aurelius: Research repository and insights platform for tagging interview data, surfacing themes, and keeping qualitative insights discoverable over time. Much Better AI: Generative-AI sales training platform where reps practice realistic conversations with virtual clients and get instant coaching. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Aurelius when organizing and tagging interview transcripts and notes matters most, and Much Better AI when rolling out new messaging and certifying reps before live customer calls matters most. Try them side by side on real calls before deciding — needs vary by team.
Research repository and insights platform for tagging interview data, surfacing themes, and keeping qualitative insights discoverable over time.
Generative-AI sales training platform where reps practice realistic conversations with virtual clients and get instant coaching.
Aurelius is a research repository and insights platform designed for UX researchers, designers, and product teams to manage qualitative research data end to end. It sits between a note-taking tool and a full research repository: teams bring in raw data such as interview notes and transcripts, organize and tag it, and the tool surfaces patterns and helps create reusable insights over time. Core capabilities include centralized storage for research data, note organization, data tagging, theme and pattern identification, and report generation, so findings can be referenced long after a study concludes. Aurelius is built with larger research organizations in mind, supporting consistent taxonomy across projects and keeping insights discoverable as repositories grow, while also enabling multi-team collaboration and research history and archival features. Researchers describe it as a low-effort way to tag and create insights they can reference in later product discussions. The platform positions itself as an alternative to fragmented approaches that rely on spreadsheets, Confluence, or Airtable for storing research. By centralizing qualitative data and making it searchable and well-organized, Aurelius aims to ensure that interview insights remain accessible and actionable across an organization. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Much Better AI is a generative-AI sales training platform that helps revenue teams build selling skills through realistic, simulated practice and automated coaching. Sales reps practice authentic conversations with AI-powered virtual clients across scenarios such as cold calls, discovery calls, objection handling, demo booking, and product demos, with sessions tailored to specific industries, use cases, and goals. The platform provides instant coaching feedback during and after practice, plus skills-mapping dashboards that diagnose team strengths and improvement areas and manager dashboards for tracking progress. Because practice is unlimited and on demand, reps can rehearse the specific call types their role requires without scheduling conflicts or relying on a manager to play the buyer, which the company positions as a way to shorten ramp time for new hires. Much Better AI also supports customized onboarding flows, certification gates before reps engage real customers, and multilingual scenarios. The company has raised funding from investors including Educapital, Antler, and Astorya, employs a team in the dozens, and lists customers across insurance, finance, healthcare, telecom, and retail, including large enterprises. It is an active product operating in 2026. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Aurelius is a free tier with paid upgrades (freemium); Much Better AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Aurelius | Much Better AI |
|---|---|---|
| Core capability | Centralized repository for interview notes and transcripts | AI roleplay simulations with realistic virtual clients |
| Standout feature | Data tagging and note organization | Instant coaching feedback during and after practice |
| Team usage | Theme and pattern identification across research | Skills-mapping dashboards diagnosing team strengths and gaps |
| Integrations | Insight creation and report generation | Manager dashboards for progress tracking |
| Languages & capture | Consistent taxonomy across projects for large repositories | Customized onboarding and certification gates |
| Best-fit workflow | Multi-team collaboration with research history and archival | Multilingual practice scenarios |
Aurelius
Choose Aurelius if you need organizing and tagging interview transcripts and notes — strengths include keeps interview insights discoverable and reusable over time.
Much Better AI
Choose Much Better AI if you need ramping new sales hires faster with repeatable practice scenarios — strengths include unlimited on-demand practice without needing a manager to roleplay.
Aurelius
Much Better AI
It depends on your workflow. Aurelius is strong for organizing and tagging interview transcripts and notes, while Much Better AI is strong for ramping new sales hires faster with repeatable practice scenarios. Both transcribe and summarize meetings.
Aurelius is a free tier with paid upgrades and Much Better AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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