Aurelius: Research repository and insights platform for tagging interview data, surfacing themes, and keeping qualitative insights discoverable over time. MaxIQ (EchoIQ): AI-native revenue intelligence platform whose EchoIQ module captures and analyzes sales conversations to update deal health and forecasts. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Aurelius when organizing and tagging interview transcripts and notes matters most, and MaxIQ (EchoIQ) when coaching reps against sales methodologies using recorded call analysis matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Research repository and insights platform for tagging interview data, surfacing themes, and keeping qualitative insights discoverable over time.
AI-native revenue intelligence platform whose EchoIQ module captures and analyzes sales conversations to update deal health and forecasts.
Aurelius is a research repository and insights platform designed for UX researchers, designers, and product teams to manage qualitative research data end to end. It sits between a note-taking tool and a full research repository: teams bring in raw data such as interview notes and transcripts, organize and tag it, and the tool surfaces patterns and helps create reusable insights over time. Core capabilities include centralized storage for research data, note organization, data tagging, theme and pattern identification, and report generation, so findings can be referenced long after a study concludes. Aurelius is built with larger research organizations in mind, supporting consistent taxonomy across projects and keeping insights discoverable as repositories grow, while also enabling multi-team collaboration and research history and archival features. Researchers describe it as a low-effort way to tag and create insights they can reference in later product discussions. The platform positions itself as an alternative to fragmented approaches that rely on spreadsheets, Confluence, or Airtable for storing research. By centralizing qualitative data and making it searchable and well-organized, Aurelius aims to ensure that interview insights remain accessible and actionable across an organization. Pricing varies by plan. Check the official website for current pricing.
Best suited for
MaxIQ (operated by Gyaan AI Inc.) is an AI-native revenue intelligence platform for B2B SaaS go-to-market teams that unifies forecasting, pipeline inspection, conversation intelligence, and post-sales visibility. Its conversation-intelligence component, EchoIQ, captures customer interactions across channels including meetings, calls, and emails, then translates them into insights that feed deal health, forecast accuracy, and retention models. EchoIQ is structured as a set of AI agents: an AI NoteTaker that auto-links conversations to the relevant deals and accounts, an AI Summarizer that produces briefs with decisions, risks, and next steps, an AI Coach that reviews calls against sales methodologies to surface coaching gaps, an AI Forecaster that adjusts win probability based on call signals, an AI Radar that monitors keywords and competitor mentions, and an AI Taskmaster that converts action items into tracked tasks. The platform also offers meeting preparation, live transcription during calls, real-time assistance, and automatic CRM updates. EchoIQ sits alongside MaxIQ's InspectIQ and ForecastIQ engines for deal inspection and forecasting. It is aimed at sales, customer success, and revenue operations teams that want conversation data tied directly to pipeline and forecasting rather than analyzed in isolation. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Aurelius is a free tier with paid upgrades (freemium); MaxIQ (EchoIQ) is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Aurelius | MaxIQ (EchoIQ) |
|---|---|---|
| Core capability | Centralized repository for interview notes and transcripts | Automatic capture of conversations across meetings, calls, and emails |
| Standout feature | Data tagging and note organization | Live transcription and real-time meeting assistance |
| Team usage | Theme and pattern identification across research | AI NoteTaker that links conversations to deals and accounts plus AI Summarizer briefs |
| Integrations | Insight creation and report generation | AI Coach that reviews calls against sales methodologies to surface coaching gaps |
| Languages & capture | Consistent taxonomy across projects for large repositories | AI Forecaster that adjusts win probability based on call signals |
| Best-fit workflow | Multi-team collaboration with research history and archival | Automatic CRM updates and AI Taskmaster action-item tracking |
Aurelius
Choose Aurelius if you need organizing and tagging interview transcripts and notes — strengths include keeps interview insights discoverable and reusable over time.
MaxIQ (EchoIQ)
Choose MaxIQ (EchoIQ) if you need capturing and summarizing sales calls and syncing insights into deal records — strengths include conversation intelligence is tied directly to forecasting and deal-health models, not siloed.
Aurelius
MaxIQ (EchoIQ)
It depends on your workflow. Aurelius is strong for organizing and tagging interview transcripts and notes, while MaxIQ (EchoIQ) is strong for capturing and summarizing sales calls and syncing insights into deal records. Both transcribe and summarize meetings.
Aurelius is a free tier with paid upgrades and MaxIQ (EchoIQ) is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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