Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Otter.ai: Real-time meeting transcription, summaries and conversational AI search Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Otter.ai when note-taking for interviews and lectures matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Real-time meeting transcription, summaries and conversational AI search
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Otter.ai joins Zoom, Google Meet, and Microsoft Teams calls to transcribe them live, identify speakers, and generate summaries with action items. The free Basic plan includes 300 transcription minutes per month; paid plans raise the minute cap, allow longer meetings, and add advanced AI workflows and team features. Otter integrates with Salesforce, HubSpot, and Zapier, and offers an MCP server for AI assistants.
Best suited for
Attention is a free tier with paid upgrades (freemium); Otter.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Otter.ai |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Real-time transcription |
| Standout feature | Transcription in 100+ languages | OtterPilot auto-join agent |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | AI summaries and action items |
| Integrations | AI sales agents for follow-ups and next-step automation | Searchable meeting notes |
| Languages & capture | CRM auto-update to reduce manual data entry | Live highlights and comments |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Real-time transcription |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Otter.ai
Choose Otter.ai if you need real-time meeting transcription — strengths include fast, accurate real-time transcription.
Attention
Otter.ai
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Otter.ai is strong for live transcription you can read during the meeting. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Otter.ai is from $8.33/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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