AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. VetRec: VetRec is an AI scribe for veterinarians that records consultations and automatically generates SOAP notes and clinical documentation. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and VetRec when producing discharge instructions, treatment plans, and referral letters from a single visit recording matters most. Run both through a week of actual calls to see which suits your workflow.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
VetRec is an AI scribe for veterinarians that records consultations and automatically generates SOAP notes and clinical documentation.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
VetRec is a purpose-built AI scribe for veterinary professionals that automates clinical documentation. During an appointment, the clinician taps to record the spoken consultation ambiently, and VetRec transcribes the conversation and generates structured SOAP notes, discharge instructions, treatment plans, referral letters, and phone-call notes in seconds. It offers a library of customizable templates spanning general practice, emergency, exotics, equine, dental, surgery, and other specialties, plus a Record Recap feature that summarizes lengthy patient histories. VetRec is available as a web application and as iOS and Android apps, with offline recording that syncs once back online, suiting both exam-room and field use such as farm calls. It integrates with practice information management systems (PiMS) via a one-click sync, and supports multi-pet appointments. The company states it holds SOC 2 Type II, HIPAA, and GDPR compliance. VetRec is aimed at veterinarians, technicians, relief/locum vets, students, and nonprofit animal-welfare organizations seeking to reduce documentation time and administrative burden.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); VetRec is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | VetRec |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Ambient one-tap recording with AI-generated SOAP notes in seconds |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Customizable templates across veterinary specialties (GP, ER, exotics, equine, dental, surgery) |
| Team usage | Clean structured transcripts of every call | Additional document generation: discharge instructions, treatment plans, referral letters, phone-call notes |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Offline recording that syncs when back online |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | One-click sync to practice information management systems (PiMS) |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Web, iOS, and Android applications |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
VetRec
Choose VetRec if you need generating soap notes and medical records from ambient consultation recordings — strengths include purpose-built for veterinary workflows and terminology rather than a generic scribe.
AmpUp
VetRec
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while VetRec is strong for generating soap notes and medical records from ambient consultation recordings. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and VetRec is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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