AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Vatis Tech: Speech-to-text platform with developer API, speaker diarization, and meeting transcription tools. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Vatis Tech when embedding transcription into applications via the api matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Speech-to-text platform with developer API, speaker diarization, and meeting transcription tools.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Vatis Tech is a speech-to-text platform that converts audio and video into text and offers both a developer API and self-serve tools, including a meeting transcription and summarization tool. The service supports a broad set of languages with real-time language switching and provides speaker diarization to identify and label individual participants in multi-speaker recordings such as meetings and interviews. It accepts a wide range of audio and video formats and offers several export options, including TXT, DOCX, SRT, VTT, JSON, and PDF, along with a built-in editor for proofreading transcripts. Beyond transcription, Vatis Tech includes audio-intelligence capabilities such as sentiment analysis, intent detection, topic identification, and PII redaction, and it can translate transcripts into additional languages. For developers, the platform exposes a REST API with Python and JavaScript SDKs and custom-vocabulary support for domain-specific terms, while flexible deployment options include cloud and on-premises. Vatis Tech markets enterprise-grade security with GDPR compliance, ISO 27001, and SOC 2 Type II. It suits both teams that want to transcribe meeting recordings directly and developers who need to embed transcription into their own applications. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Vatis Tech is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Vatis Tech |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Speech-to-text API with Python and JavaScript SDKs |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Speaker diarization for multi-speaker recordings |
| Team usage | Clean structured transcripts of every call | Free meeting transcription and summarization tool |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Audio intelligence: sentiment, intent, topics, and PII redaction |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Multiple export formats (TXT, DOCX, SRT, VTT, JSON, PDF) |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Cloud and on-premises deployment with enterprise compliance |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Vatis Tech
Choose Vatis Tech if you need transcribing uploaded meeting recordings and generating summaries — strengths include combines a developer api with self-serve meeting tools.
AmpUp
Vatis Tech
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Vatis Tech is strong for transcribing uploaded meeting recordings and generating summaries. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Vatis Tech is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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