AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. toruno: Ricoh's Japanese meeting recording service combining transcription, audio recording, and screen capture for online and in-person meetings. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and toruno when organizations wanting screen context preserved alongside the transcript matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Ricoh's Japanese meeting recording service combining transcription, audio recording, and screen capture for online and in-person meetings.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
toruno is a meeting recording service from Ricoh Company, Ltd. in Japan that captures meetings as a combination of transcription, audio recording, and screen capture, so users can later review who said what and what was shown on screen. It works with web meetings on platforms such as Microsoft Teams and Zoom as well as on-site meetings. toruno offers several capture methods: a Windows desktop application that performs real-time transcription during live meetings, an iPhone app for recording on-site discussions, and a web interface for uploading existing audio or video files. After capture, it can generate AI summaries with customizable templates to turn raw transcripts into structured meeting minutes. Japanese transcription is the primary focus, and a business/AI summary plan also supports transcription of other languages such as English and Chinese. The service includes enterprise-grade security and administration features, including two-factor authentication, IP restrictions, and per-user permission management over transcriptions, plus integration with kintone. It is aimed at Japanese businesses that want a searchable, shareable record of meetings and negotiations. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); toruno is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | toruno |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Combined transcription, audio recording, and screen capture of meetings |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Real-time transcription via Windows desktop app, plus iPhone and file-upload capture |
| Team usage | Clean structured transcripts of every call | AI-generated summaries with customizable minutes templates |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Japanese-first transcription with English and Chinese support on higher plans |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Enterprise security: two-factor authentication and IP restrictions |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Per-user permission management over transcriptions |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
toruno
Choose toruno if you need japanese teams needing searchable records of meetings and business negotiations — strengths include screen capture alongside transcript preserves visual context from meetings.
AmpUp
toruno
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while toruno is strong for japanese teams needing searchable records of meetings and business negotiations. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and toruno is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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