AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Tiro: Real-time AI meeting note-taker from Plato, strong in Korean and Japanese, with fast transcription and translation across many languages. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Tiro when cross-border teams needing real-time translation during meetings matters most. Try them side by side on real calls before deciding — needs vary by team.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Real-time AI meeting note-taker from Plato, strong in Korean and Japanese, with fast transcription and translation across many languages.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Tiro is a real-time AI meeting note-taker built by Plato (ThePlato Inc.), a company with offices in Seoul, South Korea and West Hollywood, California. It automatically records, transcribes, and summarizes conversations, with particular strength in Korean and Japanese multilingual environments alongside English. Tiro emphasizes speed, generating live transcripts with low latency and producing formatted summary documents quickly after a meeting ends. It captures meetings through a web browser, a desktop app for Windows and Mac, and mobile apps for iOS and Android, making it usable for both online calls and in-person conversations. The tool supports more than a dozen languages for transcription and offers real-time translation across many of them, which is useful for cross-border teams. Features include speaker diarization, one-click template generation for formatted notes, team collaboration with automatic note sharing, and an AI chat that lets users ask questions about a meeting. Tiro also integrates with calendars, CRM, and applicant-tracking systems. The vendor highlights an enterprise security posture, including a stated practice of not storing voice data for AI training, and ISO/IEC 27001:2022 certification. It is aimed at global and Korea- or Japan-centric teams. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Tiro is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Tiro |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Real-time transcription with low latency and quick formatted summaries |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Strong Korean and Japanese support plus many other languages |
| Team usage | Clean structured transcripts of every call | Real-time translation across multiple languages |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Speaker diarization and one-click note templates |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | AI chat to ask questions about a meeting |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Web, desktop (Windows/Mac), and mobile (iOS/Android) capture |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Tiro
Choose Tiro if you need korean and japanese teams needing accurate native-language meeting notes — strengths include optimized for korean and japanese, a gap in many western-built tools.
AmpUp
Tiro
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Tiro is strong for korean and japanese teams needing accurate native-language meeting notes. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Tiro is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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