AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. TicNote (Mobvoi): A slim AI voice recorder device from Mobvoi paired with an app and "Shadow" AI agent that records, transcribes, summarizes, and translates meetings, calls, and lectures. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and TicNote (Mobvoi) when capturing and transcribing interviews, lectures, and phone calls for later review matters most. Run both through a week of actual calls to see which suits your workflow.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
A slim AI voice recorder device from Mobvoi paired with an app and "Shadow" AI agent that records, transcribes, summarizes, and translates meetings, calls, and lectures.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
TicNote is an AI voice recorder from Mobvoi (the company behind TicWatch) that combines a slim, card-sized hardware device with a companion app and web studio. The aluminum-cased recorder uses three MEMS microphones with noise reduction, plus separate modes for ambient/environmental recording and phone-call capture via a vibration sensor. Audio syncs to TicNote's app, where its built-in AI agent, "Shadow," transcribes speech in real time across more than 100 languages and generates concise summaries, meeting minutes, mind maps, and translations. Users can organize recordings into Projects, identify and label speakers automatically through voiceprint recognition, and chat with Shadow to ask questions about their transcripts or run deeper research across files. It's aimed at professionals, journalists, students, and anyone who records business meetings, interviews, calls, and lectures and wants searchable notes afterward. The device offers onboard storage plus cloud sync, and Mobvoi states it does not use customer data to train AI models. It works alongside the meetings or conversations you capture in person.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); TicNote (Mobvoi) is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | TicNote (Mobvoi) |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Hardware AI voice recorder with three MEMS microphones and noise reduction |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Real-time transcription and translation across 100+ languages |
| Team usage | Clean structured transcripts of every call | AI-generated summaries, meeting minutes, and mind maps via the Shadow agent |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Automatic speaker identification through AI voiceprint recognition |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Separate ambient recording and phone-call recording modes |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Project organization plus app and web (TicNote Studio) cloud sync |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
TicNote (Mobvoi)
Choose TicNote (Mobvoi) if you need recording and summarizing in-person business meetings and one-on-ones — strengths include captures audio anywhere with dedicated hardware, not dependent on a meeting platform or laptop being open.
AmpUp
TicNote (Mobvoi)
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while TicNote (Mobvoi) is strong for recording and summarizing in-person business meetings and one-on-ones. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and TicNote (Mobvoi) is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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