AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. TalkMark: Dutch-optimized AI meeting assistant that transcribes, identifies speakers and summarizes meetings with EU data storage. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and TalkMark when tracking action items and decisions across recurring meetings matters most. Try them side by side on real calls before deciding — needs vary by team.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Dutch-optimized AI meeting assistant that transcribes, identifies speakers and summarizes meetings with EU data storage.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
TalkMark is a Dutch AI meeting assistant that records conversations, transcribes them with speaker identification and produces summaries and action points. It is positioned as a tool tuned for the Dutch language, with the company emphasizing strong accuracy on Dutch business speech and a focus on remembering context across meetings, such as who said what and which commitments were made. The tool detects up to several distinct speakers per meeting, generates executive-style summaries and key points, and automatically surfaces action items with owners and deadlines. Transcripts are made full-text searchable, and notes can be exported to formats including PDF, Word, CSV and TXT. TalkMark works with meetings on Microsoft Teams, Zoom and Google Meet, and can also capture in-person meetings using a phone microphone. A notable selling point for European users is data residency: the company states that data is stored on EU servers in Frankfurt and that the service is built to be GDPR-compliant. The product is operated by a Netherlands-based company and is aimed at Dutch and European teams that want privacy-conscious, Dutch-language meeting documentation. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); TalkMark is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | TalkMark |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Dutch-optimized transcription with speaker identification |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | AI summaries and key-point extraction |
| Team usage | Clean structured transcripts of every call | Automatic action-item detection with owners and deadlines |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Full-text search across recorded meetings |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Exports to PDF, Word, CSV and TXT |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Works with Teams, Zoom, Google Meet and in-person meetings |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
TalkMark
Choose TalkMark if you need transcribing and summarizing dutch-language business meetings — strengths include tuned specifically for the dutch language.
AmpUp
TalkMark
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while TalkMark is strong for transcribing and summarizing dutch-language business meetings. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and TalkMark is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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