AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Tactiq: Tactiq is a browser-based AI meeting assistant that transcribes Google Meet, Zoom, and Microsoft Teams calls in real time with no bot, then generates summaries and action items. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Tactiq when capturing action items and follow-ups without manual note-taking matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Tactiq is a browser-based AI meeting assistant that transcribes Google Meet, Zoom, and Microsoft Teams calls in real time with no bot, then generates summaries and action items.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Tactiq is an AI meeting assistant that runs as a Chrome (and Edge) browser extension and captures live captions to transcribe Google Meet, Zoom, and Microsoft Teams calls in real time, without sending a bot to join the meeting. After each call it produces AI summaries, extracts action items and follow-ups, and lets you run custom AI prompts against the transcript to pull out decisions or answers. Transcripts can be shared, exported, and pushed into other tools through its integrations, which include Slack, HubSpot, Salesforce, Notion, and Confluence, with Linear and Google Docs among the workflows (Google Docs is marked coming soon). It supports 60+ languages. The free plan allows 10 transcripts and 5 AI credits per month with no credit card required; paid plans add unlimited transcripts, more or unlimited AI credits, team auto-sharing, and enterprise controls such as SAML SSO and advanced data retention.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Tactiq is from $8/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Tactiq |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Real-time no-bot transcription |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | AI meeting summaries |
| Team usage | Clean structured transcripts of every call | Action item extraction |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Custom AI prompts |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Workflow integrations & export |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Real-time no-bot transcription |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Tactiq
Choose Tactiq if you need automatically transcribing and summarizing recurring team or client meetings — strengths include transcribes in real time without adding a bot to the call, since it works as a browser extension capturing live captions.
AmpUp
Tactiq
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Tactiq is strong for automatically transcribing and summarizing recurring team or client meetings. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Tactiq is from $8/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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