AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Supernormal: Supernormal is an AI meeting notetaker. A Mac/Windows desktop app captures Google Meet, Zoom, Teams and in-person conversations, then generates transcripts, summaries and action items. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Supernormal when turning meeting discussions into action items, follow-ups and shareable recaps matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Supernormal is an AI meeting notetaker. A Mac/Windows desktop app captures Google Meet, Zoom, Teams and in-person conversations, then generates transcripts, summaries and action items.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Supernormal is an AI meeting assistant that captures and writes up your conversations automatically. Instead of bots or a browser extension, it runs as a Mac or Windows desktop app that detects meetings on platforms like Google Meet, Zoom, Microsoft Teams and Slack Huddles, and can also record in-person discussions through your device's microphone. After each meeting it produces a transcript with speaker labels, an AI summary and action items, all searchable and organized into projects. Supernormal has expanded into agentic work: you can prompt it to draft documents, slide decks, spreadsheets and images that reference your meetings, then export to Google Drive or Microsoft Office. It connects to Google and Outlook Calendar, Gmail and Google Drive, and offers a Model Context Protocol server that pipes your notes into Claude, ChatGPT and Cursor. Its desktop app supports seven languages.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Supernormal is from $0/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Supernormal |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Automatic meeting capture on Google Meet, Zoom, Microsoft Teams and Slack Huddles, plus in-person microphone audio |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | AI-generated transcripts with speaker labels, summaries and action items, searchable with filters and projects |
| Team usage | Clean structured transcripts of every call | AI agents that create documents, slide decks, spreadsheets and images referencing your meetings |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Integrations with Google and Outlook Calendar, Gmail and Google Drive, with export to Google Drive and Microsoft Office |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Supernormal MCP server connecting meetings and notes to Claude, ChatGPT, Cursor and other MCP-compatible AI tools |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Automatic meeting capture on Google Meet, Zoom, Microsoft Teams and Slack Huddles, plus in-person microphone audio |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Supernormal
Choose Supernormal if you need automatically capturing and summarizing recurring team and client video calls — strengths include desktop app captures meetings automatically across google meet, zoom and microsoft teams, plus in-person conversations via microphone.
AmpUp
Supernormal
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Supernormal is strong for automatically capturing and summarizing recurring team and client video calls. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Supernormal is from $0/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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