AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Sumit-AI: Israeli AI transcription platform with strong Hebrew support, offering meeting protocols, summaries, captions, and translation across several products. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Sumit-AI when transcribing interviews and recordings for journalists and media teams matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Israeli AI transcription platform with strong Hebrew support, offering meeting protocols, summaries, captions, and translation across several products.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Sumit-AI is an Israel-based transcription platform that combines AI speech-to-text with human editing options, with a particular focus on the Hebrew language. The company groups its capabilities into several products aimed at different workflows, including real-time transcription for conferences, courts, and universities, recording and transcription for journalists and interviewers, and tools for editors and producers. For meetings, Sumit-AI can produce transcripts, meeting protocols, and summary briefs, and it supports speaker recognition and separation so contributions can be attributed to individual participants. The platform advertises support for translation into multiple languages and the generation of captions and subtitles in addition to plain transcripts. It is positioned for professional organizations that need accurate documentation of spoken content, and it has been referenced publicly in connection with bringing Hebrew transcription to mainstream meeting platforms. The site remains active and the product is presented as an operating service for businesses, media teams, and institutions handling Hebrew and multilingual audio. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Sumit-AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Sumit-AI |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | AI speech-to-text transcription with optional human review |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Hebrew-focused language support plus translation into multiple languages |
| Team usage | Clean structured transcripts of every call | Speaker recognition and separation |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Meeting protocols and summary briefs |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Real-time transcription for conferences and live settings |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Caption and subtitle generation |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Sumit-AI
Choose Sumit-AI if you need documenting hebrew-language business meetings and producing protocols — strengths include specialized handling of hebrew, an underserved transcription language.
AmpUp
Sumit-AI
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Sumit-AI is strong for documenting hebrew-language business meetings and producing protocols. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Sumit-AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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