AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Spiky.ai: Conversation intelligence and real-time AI coaching platform that records, analyzes, and guides sales meetings for revenue teams. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Spiky.ai when automating meeting notes, summaries, and crm updates after sales calls matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Conversation intelligence and real-time AI coaching platform that records, analyzes, and guides sales meetings for revenue teams.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Spiky.ai is a conversation intelligence and sales coaching platform built for revenue teams, sales enablement leaders, and revenue operations. It joins and records sales calls and video meetings on platforms such as Zoom, Microsoft Teams, and Google Meet, then transcribes each conversation and structures the dialogue into searchable signals. From those recordings the platform produces meeting summaries, action items, keyword and tracker analysis, and metrics such as talk ratio, speaking patterns, and call momentum, while detecting sentiment, objections, and buyer intent. During live calls it can surface context-aware prompts, playbooks, and battlecards to help reps handle objections, follow an agenda, and stay aligned with proven talk tracks. After the call, Spiky generates tailored feedback highlighting strengths and growth areas, drafts follow-up emails and Slack messages, and syncs notes and activity to CRMs including Salesforce and HubSpot. Spiky also offers asynchronous self-coaching tied to each meeting type. It is aimed at sales managers and reps who want to scale coaching, standardize messaging, and turn every customer conversation into structured, reviewable insight. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Spiky.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Spiky.ai |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Records and transcribes calls and video meetings from Zoom, Teams, and Google Meet |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Real-time in-call prompts, playbooks, and battlecards for objection handling |
| Team usage | Clean structured transcripts of every call | AI-generated meeting summaries, action items, and follow-up drafts |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Conversation analytics: talk ratio, speaking patterns, sentiment, and buyer intent |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Custom keyword trackers and behavior analytics for coaching |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | CRM and collaboration integrations (Salesforce, HubSpot, Slack, Google Docs) |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Spiky.ai
Choose Spiky.ai if you need sdr and ae managers coaching reps on objection handling and talk tracks — strengths include combines real-time coaching with post-call analysis in one platform.
AmpUp
Spiky.ai
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Spiky.ai is strong for sdr and ae managers coaching reps on objection handling and talk tracks. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Spiky.ai is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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