AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Spellar AI: A bot-free AI meeting note taker for Mac, iOS, and web that records on-device and produces transcripts, summaries, and action items. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Spellar AI when consultants generating templated summaries and action items per meeting matters most. Try them side by side on real calls before deciding — needs vary by team.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
A bot-free AI meeting note taker for Mac, iOS, and web that records on-device and produces transcripts, summaries, and action items.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Spellar AI is a bot-free meeting note taker built by Spellar LTD for professionals who want their conversations captured without a bot joining the call. The app records directly on the user's Mac, iPhone, or iPad, so no participant appears in the meeting, and it produces transcripts in many languages with intelligent language detection. At the end of each meeting Spellar generates a structured summary that highlights key points and action items, and it offers customizable summary templates so the output can match different meeting types. A distinguishing feature is its model flexibility: users can switch between AI models such as different GPT, Gemini, Claude, and Perplexity options per meeting, per template, or per question, and a real-time copilot can assist during the conversation. Privacy is configurable: server-side transcription is opt-in rather than default, and users can run transcription on-device or bring their own AI key to keep calls private. Spellar syncs across macOS, iOS, and the web, and supports one-click export to tools like Notion, Jira, Linear, and Google Docs. It suits sales reps, consultants, and professionals who want discreet capture plus flexible, exportable meeting notes. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Spellar AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Spellar AI |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Bot-free recording on Mac, iPhone, and iPad |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Transcription in 100+ languages with automatic language detection |
| Team usage | Clean structured transcripts of every call | Per-meeting model switching across multiple AI providers |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Customizable summary templates with action item extraction |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | On-device transcription or bring-your-own-key options; server-side AI is opt-in |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | One-click export to Notion, Jira, Linear, and Google Docs |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Spellar AI
Choose Spellar AI if you need sales reps capturing client calls without a visible bot — strengths include no bot joins the call, keeping capture discreet across platforms.
AmpUp
Spellar AI
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Spellar AI is strong for sales reps capturing client calls without a visible bot. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Spellar AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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