AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. SoundType AI: SoundType AI is an AI audio and video transcription platform that converts recordings into text with speaker identification, AI summaries, and an interactive chat to query the content. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and SoundType AI when producing labeled transcripts of interviews and podcasts for content creation matters most. Run both through a week of actual calls to see which suits your workflow.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
SoundType AI is an AI audio and video transcription platform that converts recordings into text with speaker identification, AI summaries, and an interactive chat to query the content.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
SoundType AI is an AI-powered transcription platform that converts audio and video recordings into searchable, editable text. It is built for professionals, content creators, students, and researchers handling meetings, interviews, lectures, and podcasts. Users upload common audio formats such as MP3, WAV, M4A, and WMA, and the service transcribes them while automatically identifying and tagging different speakers (speaker diarization) to produce structured, easy-to-follow transcripts. Beyond plain transcription, it generates AI summaries that condense long recordings into key points and highlights, and offers an interactive "chat with your audio" feature that lets users ask questions about a recording and receive answers drawn from the transcribed content. SoundType AI advertises support for over 90 languages and dialects and lets users export transcripts as TXT, SRT, PDF, and DOCX files. It is available across the web, iOS, and Android, with synced access. The product distinguishes itself by combining accurate multilingual transcription with summarization and conversational querying of recordings in one tool.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); SoundType AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | SoundType AI |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Audio and video transcription supporting MP3, WAV, M4A, and WMA files |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Automatic speaker identification (diarization) that tags different speakers |
| Team usage | Clean structured transcripts of every call | AI-generated summaries condensing transcripts into key points and highlights |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Interactive chat to ask questions and get answers from recorded content |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Support for over 90 languages and dialects |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Export to TXT, SRT, PDF, and DOCX formats |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
SoundType AI
Choose SoundType AI if you need transcribing and summarizing team meetings and capturing action items — strengths include combines transcription, speaker labeling, ai summaries, and chat-with-audio in one tool.
AmpUp
SoundType AI
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while SoundType AI is strong for transcribing and summarizing team meetings and capturing action items. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and SoundType AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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