AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Sonnet AI: Bot-free AI meeting assistant that records device audio, transcribes, and generates structured notes and action items across major conferencing apps. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Sonnet AI when recruiters documenting candidate interviews with structured templates matters most. Try them side by side on real calls before deciding — needs vary by team.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Bot-free AI meeting assistant that records device audio, transcribes, and generates structured notes and action items across major conferencing apps.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Sonnet AI is an end-to-end AI meeting assistant and notetaker that captures conversations without sending a separate bot into the call. Instead of joining as a visible participant, it records high-quality audio directly from the user's device, which lets it work across Zoom, Google Meet, Microsoft Teams, Slack and Discord without per-platform integrations or plug-ins. Once a meeting ends, Sonnet produces a transcript and a structured set of notes, pulls out action items with potential assignees and deadlines, and stores everything in a searchable conversation database so users can revisit past discussions. It offers a template gallery aimed at specific contexts such as sales, recruiting, legal and medical meetings, along with customizable note layouts that support elements like tables and concept maps. Additional features include meeting reminders and preparation tools, participant relationship tracking, and the ability to keep CRM records updated from meeting content. It is designed for professionals and teams who want hands-free note capture and reliable post-meeting follow-up without disrupting the flow of a live conversation. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Sonnet AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Sonnet AI |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Bot-free recording that captures device audio without joining the call as a participant |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Automatic transcription with AI-generated structured notes |
| Team usage | Clean structured transcripts of every call | Action item extraction with assignees and deadlines |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Template gallery for sales, recruiting, legal, medical and other meeting types |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Searchable database of past conversations |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Works across Zoom, Google Meet, Microsoft Teams, Slack and Discord |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Sonnet AI
Choose Sonnet AI if you need sales reps capturing call notes and follow-ups without a bot in the room — strengths include no visible bot joins the meeting, which can feel less intrusive to participants.
AmpUp
Sonnet AI
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Sonnet AI is strong for sales reps capturing call notes and follow-ups without a bot in the room. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Sonnet AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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