AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Soniox: Multilingual speech AI platform offering real-time and async speech-to-text and translation APIs for meetings and voice apps. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Soniox when building voice agents and dictation features into apps matters most. Run both through a week of actual calls to see which suits your workflow.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Multilingual speech AI platform offering real-time and async speech-to-text and translation APIs for meetings and voice apps.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Soniox is a multilingual speech AI platform that provides speech-to-text, translation, and text-to-speech APIs aimed at developers building voice-enabled applications, including meeting transcription, voice agents, dictation, and call-center tools. Its speech recognition supports real-time streaming with low latency as well as asynchronous processing of recorded files, and it covers a broad set of languages with the ability to handle conversations where speakers switch languages mid-sentence. For meeting and multi-party scenarios, Soniox offers speaker separation so transcripts can attribute speech to individual participants, along with handling of names, alphanumerics, and domain-specific terms. The platform also includes real-time speech translation across many language pairs, which is useful for international calls and meetings. Soniox markets enterprise-grade compliance, including SOC 2 Type 2, ISO 27001, HIPAA, and GDPR, and offers multi-region deployment with data-residency options and a privacy-oriented architecture where audio is processed in real time. Because it is delivered as APIs and SDKs, organizations typically embed Soniox into their own products rather than using it as a standalone meeting application. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Soniox is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Soniox |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Real-time and asynchronous speech-to-text APIs |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Speaker separation for multi-participant conversations |
| Team usage | Clean structured transcripts of every call | Real-time speech translation across many language pairs |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Code-switching support for mid-sentence language changes |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Web and server SDKs for browser and backend integration |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Enterprise compliance with SOC 2, ISO 27001, HIPAA, and GDPR |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Soniox
Choose Soniox if you need transcribing multilingual meetings and calls in real time — strengths include strong multilingual and translation capabilities for global meetings.
AmpUp
Soniox
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Soniox is strong for transcribing multilingual meetings and calls in real time. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Soniox is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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