AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. SmartWinnr: AI roleplay and coaching platform for regulated industries where reps rehearse customer conversations with AI avatars. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and SmartWinnr when accelerating onboarding and certification for sales teams in regulated sectors matters most. Try them side by side on real calls before deciding — needs vary by team.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
AI roleplay and coaching platform for regulated industries where reps rehearse customer conversations with AI avatars.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
SmartWinnr is a practice-first AI roleplay and coaching platform aimed at sales teams in regulated industries such as pharmaceuticals, medical devices, and other life sciences fields. Reps rehearse real customer conversations through voice-based, two-way simulations with AI avatars that listen, ask follow-up questions, raise objections, and react to delivery, helping build compliant messaging into habit. After each session, the platform provides automated, multi-dimensional scoring and real-time AI coaching that highlights conversation quality, which the company says reduces manager workload by handling much of the evaluation. Buyer personas can be customized to mirror ideal customer profiles across industries, and the company states that new lifelike simulations can be created or updated quickly from customizable templates. Managers and enablement leaders get analytics dashboards that show rep scores, practice frequency, and skill gaps so they can target coaching efficiently, while gamification features such as points, badges, and leaderboards encourage ongoing practice. SmartWinnr is accessible on desktop and mobile and is designed for sales leaders, training managers, and enablement professionals who need scalable, audit-conscious practice for customer-facing teams. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); SmartWinnr is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | SmartWinnr |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Two-way voice-based AI roleplay with avatars that ask follow-ups and raise objections |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Automated multi-dimensional scoring of rep practice sessions |
| Team usage | Clean structured transcripts of every call | Real-time AI coaching highlighting conversation quality |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Customizable buyer personas mirroring ideal customer profiles |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Manager analytics dashboards showing scores, practice frequency, and skill gaps |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Gamification with points, badges, and leaderboards |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
SmartWinnr
Choose SmartWinnr if you need pharma and medtech reps rehearsing compliant messaging for hcp conversations — strengths include purpose-built for regulated industries like pharma and medical devices.
AmpUp
SmartWinnr
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while SmartWinnr is strong for pharma and medtech reps rehearsing compliant messaging for hcp conversations. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and SmartWinnr is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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