AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Simmie: AI sales roleplay platform where reps practice realistic buyer conversations and get automated scoring and coaching. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Simmie when drilling pricing and other objection-handling responses against an ai buyer matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
AI sales roleplay platform where reps practice realistic buyer conversations and get automated scoring and coaching.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Simmie is an AI roleplay platform built for sales teams that want to scale conversation practice and coaching without relying on manager availability. Reps engage in simulated conversations with realistic AI personas that push back, raise objections, and adapt to what the rep says, allowing practice of cold calls, discovery, objection handling, demos, and other call types on demand. Every conversation is graded against a configurable rubric so teams apply one consistent bar for readiness, and an AI coaching layer delivers post-call analysis and targeted feedback or drill assignments. A builder tool converts existing scripts, playbooks, and call recordings into practice scenarios automatically, reducing the manual setup that traditionally limits roleplay programs. Simmie can be accessed through the web as well as through ChatGPT, Claude, Slack, and Microsoft Teams via MCP integrations, and it offers manager dashboards for visibility into rep readiness and skill gaps. The platform is SOC 2 Type II certified, includes regulatory-adherence detection features, and operates on a credit-based model where one credit equals roughly one minute of simulation. It is offered across individual, team, and enterprise infrastructure tiers and is actively operating in 2026. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Simmie is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Simmie |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | AI roleplay with realistic personas that push back and adapt |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Automated scoring of every conversation against a configurable rubric |
| Team usage | Clean structured transcripts of every call | AI coaching layer with post-call feedback and drill assignments |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Scenario builder that converts scripts, playbooks, and recordings into practice |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Access via web, ChatGPT, Claude, Slack, and Microsoft Teams (MCP) |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Manager dashboards for rep readiness and skill gaps |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Simmie
Choose Simmie if you need onboarding new sales reps with repeatable practice scenarios before live calls — strengths include lets reps practice objection handling and discovery on demand without a manager.
AmpUp
Simmie
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Simmie is strong for onboarding new sales reps with repeatable practice scenarios before live calls. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Simmie is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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