AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Second Nature: AI role-play sales training software where reps practice live conversations with a conversational AI buyer and receive scoring and feedback. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Second Nature when certifying reps on new messaging before a product launch matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
AI role-play sales training software where reps practice live conversations with a conversational AI buyer and receive scoring and feedback.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Second Nature is an AI role-play platform that lets customer-facing teams rehearse sales conversations by talking to a conversational AI that responds in real time, rather than reading scripts or scheduling peer practice. Reps can drill pitches, discovery questions, and objection handling as often as they like until they reach fluency and confidence, with the AI providing scoring and structured reports against the behaviors a team cares about. A core selling point is fast content creation: the platform can generate realistic role-play simulations from existing sales material in minutes, and it supports many languages and conversation styles for global organizations. It integrates with CRMs including Salesforce and HubSpot so enablement leaders can tie practice to live workflows. Typical applications include shortening new-hire ramp time, certifying reps on new messaging ahead of product launches, and giving managers analytics on where individuals and teams struggle. Second Nature focuses squarely on the practice-and-coaching side of the sales-conversation lifecycle, complementing call-recording tools rather than replacing them, and is used by enterprise and mid-market sales organizations. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Second Nature is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Second Nature |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Conversational AI role-play partners that respond in real time |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | AI scoring and structured performance reports |
| Team usage | Clean structured transcripts of every call | Rapid generation of role-play scenarios from existing sales content |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Support for many languages and conversation styles |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Manager analytics on skill gaps across reps and teams |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | CRM integrations with Salesforce and HubSpot |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Second Nature
Choose Second Nature if you need reducing new-hire ramp time through repeated practice — strengths include realistic spoken practice rather than script-reading or scheduling peers.
AmpUp
Second Nature
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Second Nature is strong for reducing new-hire ramp time through repeated practice. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Second Nature is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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