AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Reflect: Networked note-taking and second-brain app with AI that transcribes voice notes and extracts action items from meeting notes. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Reflect when transcribing and summarizing voice notes captured on the go matters most. Run both through a week of actual calls to see which suits your workflow.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Networked note-taking and second-brain app with AI that transcribes voice notes and extracts action items from meeting notes.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Reflect is a minimalist note-taking and second-brain application designed for capturing ideas, linking thoughts, and building a connected personal knowledge base over time. Its core is a networked notes system with backlinks, daily notes, and instant cross-device sync, with end-to-end encryption for privacy and an iOS app that works offline. Reflect layers AI on top of this foundation: it can transcribe voice notes, generate outlines from scattered thoughts, suggest tags, summarize long entries, and list key takeaways and action items from meeting notes. It integrates with Google Calendar and Outlook so calendar events appear inside the note system, making it convenient to attach notes to meetings and follow up afterward. While Reflect is not a dedicated meeting-bot transcription service, it is well suited to professionals and knowledge workers who take meeting notes, journal, and want their captured audio and writing turned into organized, searchable knowledge. It appeals to people who value a calmer, more intentional workflow and want AI assistance for summarizing and connecting their own notes rather than automating an entire meeting pipeline. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Reflect is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Reflect |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Networked notes with backlinks and daily notes |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | AI voice note transcription and summarization |
| Team usage | Clean structured transcripts of every call | AI extraction of key takeaways and action items from meeting notes |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Google Calendar and Outlook integration for meetings |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | End-to-end encryption with instant cross-device sync |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | iOS app with offline access and browser/Kindle capture |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Reflect
Choose Reflect if you need taking and linking meeting notes within a connected knowledge base — strengths include combines a second-brain knowledge base with ai meeting summarization.
AmpUp
Reflect
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Reflect is strong for taking and linking meeting notes within a connected knowledge base. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Reflect is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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